5 Ways To Build Customer Loyalty

How To Keep The Customer - canstockphoto14935677 The Purpose of Business is . . . . 

In 2001 Harvard Business Review asked business gurus who their favorite gurus were and Peter Drucker was in the top 3. You don’t need an MBA or business background to appreciate Drucker’s take on business. His simple approach is this, “The purpose of business is to create customers.”

That means developing customer loyalty. A customer is not a one-time buyer. A customer is a repeat purchaser of products and services.

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Make More Sales With Long-Form Content

share your story - canstockphoto9867585 Thinking recently about long-form content caused  me to reflect on my blogging history.  I started long ago designing web sites with an expensive and complicted software package. What a headache! A couple of years ago I switched to WordPress and my life got much, much easier.

Using WP still requires solid posts delivering value to your readers. Too many messages come to my inbox that just sell. They don’t offer value. Many don’t make money online because they just sell, sell, sell. They send out emails that sell. Or are designed to sell a product or service. The point is most not making money online ignore lessons easily learned by watching successful Internet entrepreneurs.

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Get More From Twitter

Twitter

I schedule 6 or more tweets a day and tweet randomly when something of value comes to mind. I also use Twitter as a key part of my Internet advertising for niche sites and product offers.

However, the 140 character max tweet does pose a few problems. That’s especially true when attaching an image to a tweet. Ann Smarty knows Twitter and posted the following article recently. I’m passing it along to you and hope you try some of the recommended tools.

Build your Internet business presence with all available media – especially those that deliver like Twitter does for me.

Tweet Productively: Tools to Break Long Text into Tweets Easily

Posted by Ann Smarty to Social Media

Twitter is a great platform, but the microblogging nature of it can be a flaw for many. In the beginning the use of 140 characters made sense. Now it is a little harder to conform to that size, and people are always trying to find ways around it.

Luckily, there are tools that let you break down long texts, or circumvent the rule. These five are must-haves for your bookmark list.

Tall Tweets

Tall Tweets gives you two options for extending your tweet: create tweetstorms (multiple posts that make up a larger discussion on your feed), or a text image that people can view and read. Both allow you to get over the 140 character limit in a readable way.

In addition, you can use a highlighter in the text to make certain words or sentences stand out to the reader.

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NEW: Affiliate Disclosure You Need To Read

This just in from Sugarrae Hoffman – Please read

I’ve discussed the FTC Disclosure guidelines multiple times in past issues of Sound Bites. Most of the examples the FTC provides in all of its documentation is aimed at influencer marketing. While affiliate programs can be promoted using influencer marketing, it’s not even close to being the only avenue one can use to promote affiliate offers.

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Why People Don’t Make Money Online

start a business I help people make money online. I prefer helping people wanting to start and run an Internet-based business. Sure, I offer assistance to those chasing “the dream” of fast riches and quick returns with little work. However, my goal is developing a sustainable business I can operate anywhere I have an Internet connection.

The wife and I enjoy travel and spend as much time as possible away from our California home base. Wherever we go I have my laptop along and usually put in a few hours a day working online. It’s easy to do because I enjoy working at my online business. I usually awaken earlier than most and put in a couple of productive hours before others are up and about.  There’s always something to do to advance my business position.

The number one reason many people don’t make money online is they don’t ask for the order.

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