How to Create Content That Works

 

I read an article about creating content ‘people will love’. It’s great if people love your content. But I’d rather have content that works.
 
Content that works for me is content that achieves its purpose. Make sure you understand what you want to achieve with your content. What’s the purpose?
 
Does the content match your ideal customer’s expectations? Are you solving a problem? Does the content solidify your relationship with your ideal customer?
 
I once managed marketing for a technology company driven by an engineering mindset. We tried to sell whatever the engineers dreamed up. Rather than making what we could sell the company tried to sell what it could make.
 
One product was exceptional and spectacular.  We launched at a major trade show and prospective users jammed our booth. Everyone immediately  understood the product and wanted to play with it. They loved it.
 
Very few bought it. It didn’t solve a real problem. The investment in creating and launching a very innovative product was a total waste.

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Why People Don’t Make Money Online

start a business I help people make money online. I prefer helping people wanting to start and run an Internet-based business. Sure, I offer assistance to those chasing “the dream” of fast riches and quick returns with little work. However, my goal is developing a sustainable business I can operate anywhere I have an Internet connection.

The wife and I enjoy travel and spend as much time as possible away from our California home base. Wherever we go I have my laptop along and usually put in a few hours a day working online. It’s easy to do because I enjoy working at my online business. I usually awaken earlier than most and put in a couple of productive hours before others are up and about.  There’s always something to do to advance my business position.

The number one reason many people don’t make money online is they don’t ask for the order.

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12 Sure-Fire Low-Budget No-Budget Marketing Tips

Almost Free - canstockphoto27172572

 

Let’s set the record straight about making money online. Just about anyone can make some money on the Internet.

I often joke when people ask me how to make fast money online saying, “Sell your car on eBay.” Well, that’s more accurate than a bad attempt at humor. Want to make fast money online? Sell something on eBay or Amazon. I do that often.

Amazon provides me good return for my work. But it is not my primary method for making money online.

You see, no operation makes it selling just one thing in one size and one color. Yes, Henry Ford did that successfully. That’s when he made and sold the famous Model T. There were no options. The only color was black. But he sold to an eager market. And people bought 16.5 million of them. The Model T Ford is the #1 selling auto of all time.

Walk around a dealership today. Look at all the stuff you can buy. Today auto dealerships sell lots of branded stuff from beyond a selection of car models. You can buy everything from floor mats to apparel. Or key rings, coffee mugs, and even bicycles and related gear.

Apply that thinking to your online business.  That way you pick up easy money along the way.

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Here’s Why Your Emails Are Ignored

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10 Ways to Use Instagram for Ecommerce Marketing

Many successful Internet marketers  have more than one approach to making money online. A basic Internet business is based on one of two approaches – sell your own product or sell someone else’s product.

Many of use do both. My primary Internet business is based on affiliate marketing. I also sell content I create. In addition I engage in eCommerce.

I do not recommend attempting multiple approaches to an online business until you have mastered one. That is also my recommendation for advertising. Master one form of advertising then learn and employ another.

Most people (up to 97%!) earn less than $500 a year online, if they earn that much.  The basic problem is not learning how to do it. That means mastering (yes, becoming expert) one approach before moving on to another. Generally people want to make fast money online – not build a business.

In his outstanding ebook, The Ultimate Online Profit Model, John Chow ( a top 1% Internet money-maker) describes the best method for starting an online business. Click here to get your free copy.

A great tool for many Internet businesses is social media. I use many social media outlets. A new one for me is Instagram. I’m learning how to use Instagram effectively before employing it for business. I suggest you learn about it before just jumping in.

Here’s an article originally published on PracticalEcommerce.com 2/5/15 by Paul Chaney. I consider this a good starting point to learning about Instagram and how it may benefit your business.

Read on and enjoy.

The photo-sharing site Instagram is in a transition phase between personal and business use. Unlike Facebook or Pinterest, for instance, the site offers no business-specific features.

That has not stopped retailers from flocking to the site in hopes of garnering the attention of Instagram’s recently announced 300 million user base, 60 percent of whom fall between the ages of 18 and 34, according to data from Adweek. A report from digital research firm L2 found that 93 percent of premier brands have a presence on the site.

The use of Instagram is not limited to large brands. Smaller ecommerce merchants can also take advantage of its benefits.

Here are ten ideas for using Instagram to promote products, highlighting online retail brands as examples.

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