PAUL CHANEY

When consumers visit your Facebook business page, they expect to see fresh content. They are much less likely to visit your page a second time if it has grown stale from a lack of posting.

That is not an uncommon problem for many small businesses. It typically occurs for one of four reasons:

  • Not sure of what to post;
  • Lack the time to post;
  • Unsure of the value that posts provide;
  • Do not know how to post.

Let’s address each of these.

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