Archive for February, 2015
Content marketing, which seeks to attract site visitors and, ultimately, customers, is one of the most popular trends in marketing. The key is producing interesting, useful, or entertaining articles, images, or video that folks will seek out.
In a 2012 article, I wrote, “Great blogs are often the result of great content in the form of a well-written post, an illuminating infographic, or an excellent video. People are attracted to the substance of the content, [and that substance] can be very difficult to reproduce when you’re trying to start or improve your business blog.”
The point was that the intangible part of content marketing is less repeatable than are other factors. In the 2012 article, I examined 17 blogs and online journals, paying attention to how often each published, the average word count for a sample of articles and posts, and the total time that the blog or journal had been publishing. In effect, I was looking for structural or easy-to-reproduce features that might have some impact on readability and popularity, and, therefore, could help marketers improve blog performance.
Now, three years later, I’ve taken another look at ten of the blogs and journals from that article to see how these structural features have changed. The results are four lessons that content marketers can learn about the structure of articles on popular blogs and online journals. Interestingly, three of the findings were unchanged.
Many successful Internet marketers have more than one approach to making money online. A basic Internet business is based on one of two approaches – sell your own product or sell someone else’s product.
Many of use do both. My primary Internet business is based on affiliate marketing. I also sell content I create. In addition I engage in eCommerce.
I do not recommend attempting multiple approaches to an online business until you have mastered one. That is also my recommendation for advertising. Master one form of advertising then learn and employ another.
Most people (up to 97%!) earn less than $500 a year online, if they earn that much. The basic problem is not learning how to do it. That means mastering (yes, becoming expert) one approach before moving on to another. Generally people want to make fast money online – not build a business.
A great tool for many Internet businesses is social media. I use many social media outlets. A new one for me is Instagram. I’m learning how to use Instagram effectively before employing it for business. I suggest you learn about it before just jumping in.
Read on and enjoy.
The photo-sharing site Instagram is in a transition phase between personal and business use. Unlike Facebook or Pinterest, for instance, the site offers no business-specific features.
That has not stopped retailers from flocking to the site in hopes of garnering the attention of Instagram’s recently announced 300 million user base, 60 percent of whom fall between the ages of 18 and 34, according to data from Adweek. A report from digital research firm L2 found that 93 percent of premier brands have a presence on the site.
The use of Instagram is not limited to large brands. Smaller ecommerce merchants can also take advantage of its benefits.
Here are ten ideas for using Instagram to promote products, highlighting online retail brands as examples.
There is a fine line between advertising and SPAM. Sadly, many online business owners do not understand the difference.
Learning how to effectively advertise your Internet business is critical to your success. You cannot make money online without knowing how to get customers. We explain this in great detail in a free ebook The Ultimate Online Profit Model.
Understanding how to get customers is the most important aspect of your business. The math is simple: no customers = no revenue.
One of the biggest mistakes I made in my first year as an Internet marketer was . . . I sent traffic directly to the website I was promoting, without building my own email list.
When I corrected that mistake, I was able to generate much more income and firmly establish my online business.