Archive for February, 2015

Why Facebook is a Marketing Automation Powerhouse

By Dennis Yu

1

We told you Facebook was getting into marketing automation.

Let’s look at some of the specifics and examine the implications.

Read the rest of this entry

4 Content Lessons from Leading Blogs, for 2015

ARMANDO ROGGIO

 

Content marketing, which seeks to attract site visitors and, ultimately, customers, is one of the most popular trends in marketing. The key is producing interesting, useful, or entertaining articles, images, or video that folks will seek out.

In a 2012 article, I wrote, “Great blogs are often the result of great content in the form of a well-written post, an illuminating infographic, or an excellent video. People are attracted to the substance of the content, [and that substance] can be very difficult to reproduce when you’re trying to start or improve your business blog.”

The point was that the intangible part of content marketing is less repeatable than are other factors. In the 2012 article, I examined 17 blogs and online journals, paying attention to how often each published, the average word count for a sample of articles and posts, and the total time that the blog or journal had been publishing. In effect, I was looking for structural or easy-to-reproduce features that might have some impact on readability and popularity, and, therefore, could help marketers improve blog performance.

Now, three years later, I’ve taken another look at ten of the blogs and journals from that article to see how these structural features have changed. The results are four lessons that content marketers can learn about the structure of articles on popular blogs and online journals. Interestingly, three of the findings were unchanged.

Read the rest of this entry

Fast Steps To Better Business

There is a fine line between advertising and SPAM. Sadly, many online business owners do not understand the difference.

Learning how to effectively advertise your Internet business is critical to your success. You cannot make money online without knowing how to get customers. We explain this in great detail in a free ebook The Ultimate Online Profit Model.

Understanding how to get customers is the most important aspect of your business.  The math is simple: no customers = no revenue.

Read the rest of this entry

A Rookie Online Money-Making Mistake

One of the biggest mistakes I made in my first year as an Internet marketer was . . .  I sent traffic directly to the website I was promoting, without building my own email list.

When I corrected that mistake, I was able to generate much more income and firmly establish my online business.

Read the rest of this entry

SEO: 8 Free Tools to Find New Keywords

JILL KOCHER (This article originally published at PracticalEcommerce.com)

Discovering new and more valuable keywords can be one of the hardest parts of optimizing your content for search engines.

To some extent, your site is probably optimized today based on how your business and your industry thinks about the products you sell. Invariably, customers search for your products differently, and breaking out of your current mindset to identify the keywords real customers use can be challenging.

In “SEO 101, Part 3: Keyword Research Planning,” I detailed the basics of keyword research. The list of tools in this article will break you out of your keyword rut, making it easier to identify and plan lists of keywords to research.

Keyword Suggest Tools

The suggest-type of keyword tools literally scrapes the related searches that Google, Bing, YouTube, and other search engines provide to help searchers find what they seek.

  1. Übersuggest.This clever tool scrapes Google Suggest for the keyword ideas that Google shows to its searchers. The image below illustrates a search in progress for “shoes for m.”

shoes for m

 

 

 

 

Google Suggest results for “shoes for m”.

Each new letter the searcher types in changes the words shown in Google Suggest. Übersuggest scrapes all of the suggestions Google Suggest offers up for any keyword you enter. Typically the resulting list contains over 100 keyword phrases. Some of them won’t be relevant to your product offering, but you’ll have plenty of new keyword suggestions to feed into your keyword research tool.

Read the rest of this entry