JILL KOCHER (This article originally published at PracticalEcommerce.com)

Discovering new and more valuable keywords can be one of the hardest parts of optimizing your content for search engines.

To some extent, your site is probably optimized today based on how your business and your industry thinks about the products you sell. Invariably, customers search for your products differently, and breaking out of your current mindset to identify the keywords real customers use can be challenging.

In “SEO 101, Part 3: Keyword Research Planning,” I detailed the basics of keyword research. The list of tools in this article will break you out of your keyword rut, making it easier to identify and plan lists of keywords to research.

Keyword Suggest Tools

The suggest-type of keyword tools literally scrapes the related searches that Google, Bing, YouTube, and other search engines provide to help searchers find what they seek.

  1. Übersuggest.This clever tool scrapes Google Suggest for the keyword ideas that Google shows to its searchers. The image below illustrates a search in progress for “shoes for m.”

shoes for m

 

 

 

 

Google Suggest results for “shoes for m”.

Each new letter the searcher types in changes the words shown in Google Suggest. Übersuggest scrapes all of the suggestions Google Suggest offers up for any keyword you enter. Typically the resulting list contains over 100 keyword phrases. Some of them won’t be relevant to your product offering, but you’ll have plenty of new keyword suggestions to feed into your keyword research tool.

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