In early February, Bitly, the popular URL-shortening service, partnered with affiliate tool Viglink to auto-monetize every shortlink generated by Bitly’s millions of users. To understand the impact of this partnership, consider that Bitly encodes more than 600 million links per month. Those links generate approximately eight billion clicks monthly. Today, every one of those eight billion clicks potentially sets a Viglink affiliate cookie on the end-user’s machine. And every time Viglink earns commission, it shares it with Bitly.
Here’s how it works. Say that you find a sweater you like on Amazon. You want to see what your friends think about that sweater. So, you post a link to that sweater on your various social networks. However, to stay within the character limit constraints of the social media platforms, you use Bitly to shorten the URL.
Since Bitly has partnered with Viglink, when your friends click on that link, Viglink’s affiliate cookie is dropped onto their computers. This means that Viglink, and subsequently Bitly, could earn a commission on any purchase your friends make on Amazon, provided those purchases were made within the cookie duration window.
Anna Pfeiffer , a marketing strategist at marketing automation services provider Bronto Software, identifies her top 10 must-have components for a successful email marketing program. Here they are:
Creative and content that are engaging to your subscribers:Convey your brand personality and interact with your subscribers, Pfeiffer said. For example, ask them questions, seek out their feedback. She cited three examples of retailers effectively using engaging content: West Elm offering design tips to its subscribers; Crate and Barrel’s seasonal tips for outdoor furniture care; and Uncommon Goods providing background information on where its products are sourced from.