Blogging Archives

Reuse Your Content – For Higher Ranking & More Sales

A strength of the Internet is nothing is never ‘one and done’ – what you publish is available forever. What you put up may never go away. That’s true unless you remove your website or blog site where content resides. Even then ‘shares’ of your material may be on other sites – forever.

However, not everyone reads your blog posts when you put them up. Not everyone opens your email messages when you send them. How do we get more from our content? How can we get more email opens?

Here are some tips for getting maximum bang for your content creation effort.

Armando Roggio never fails to offer great online marketing tips. In a recent post he recommends starting a podcast using recycled material. This item is an excerpt from a recent post by Armando. He offers a tried and true tip for recycling your material.

Podcast 3 Now in the second month of the new year, refresh your content marketing plan. Consider creating a podcast from your blog posts.

Each episode of the podcast might be as simple as reading a post verbatim, perhaps, with an opening introduction and closing thank you.

According to a report on statistics website Statista, about 17 percent of American adults listen to podcasts. But it is estimated that only about three percent of marketers use podcasts to reach potential customers. This may mean that podcasting could represent an opportunity for some small businesses to engage potential customers in a less competitive environment.

A blog-driven podcast might have a secondary benefit, too. This year website accessibility may garner some attention, as regulatory bodies, courts, and businesses define what it means to make a website accessible to folks with disabilities.

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3 Ways to Get More from Your Facebook Ads

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The following is a guest blog post from Andrea Vahl, Social Media Consultant, speaker and co-author of Facebook Marketing All-in-One for Dummies. Entrepreneur.com named her one of its 50 Favorite Online Influencers in 2014. She blogs as her alter-ego, Grandma Mary, at AndreaVahl.com.

Are you thinking about using Facebook ads? Or maybe you are using Facebook ads, but aren’t getting the results you want. In either case, you can get better return on your investment if you use these easy tips when running your campaigns.

1.    Start with Split Testing Your Facebook Ads

Split testing is basically the practice of varying one thing in a series of ads and measuring to see which change received the best results. So when you are going to split test a set of ads, you’ll test which different keywords, images, text, or types of ads performed the best for you. Split testing is the key to getting cheaper cost per clicks and cheaper conversions.

When you split test Facebook Ads, start with testing different targets and demographics. It’s hard to only vary one keyword or one exact change, but if you can, you’ll know exactly which keyword performed best. Keep the ad itself the same and then only change the different target audiences so you will know which target works best.

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A ‘Big Blog’ Strategy Anyone Can Use for More (and Better) Traffic

Some blog posts and articles about online traffic are too good not to share.

This outstanding piece by Sonia Simone of Rainmaker Digital is required reading.

Most of us stand on our heads to increase traffic to our sites.

We live and thrive by increasing traffic.

Along with traffic we want shares. Shares increase our reach. Shares generate traffic.

Traffic generates revenue.

That’s an online marketer’s version of E=mc@.

Read on my friends, and enjoy.

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How to Build (and Run) a Content Marketing Calendar

 

Operating an Internet affiliate marketing business can be challenging. That’s especially true managing content marketing. I struggled for a while until I developed a sensible method for organizing my content marketing. Managing content is an uphill climb for many of us with a single affiliate marketing site supported by social media.

As I added niches to my marketing mix the task became daunting. Now, with many sites across several niches I keep my marketing management from the “herding cats” category. I had to develop a system that made sense to me. It had to be workable for my work habits and approach to generating organic traffic.

I realize my system may be awkward to implement. That’s why I don’t offer it as a product. However, the following article from Smartbug may be just the right method for you to organize your content marketing. I recommend using these tips as a guide for developing your marketing calendar system.

How to Build and Run a Content Marketing Calendar By Christopher Hutchens

“It’s all about content.”

You’ve probably heard this phrase uttered from your agency or marketing department sometime in the last several years, but it’s one that can’t be overstated.

Today’s consumer spends more time researching before making a purchase than ever before, and companies who are willing to provide the best and most helpful content to these consumers are usually the ones rewarded over time.

But creating a successful content marketing strategy takes time, planning, analysis, and repetition—all of which take a commitment from your content marketing team.

In this blog post, we’ll show you step by step how you can build a content marketing calendar that you and your team can use to create successful content that drives traffic to your site and improves your website’s SEO over time.

  1. Start with an Excel doc or Google Sheets and create a living document where your calendar and blog titles will live.

At SmartBug, we use Google Sheets, which allows consultants and strategists to collaborate when developing content. On the spreadsheet, there are multiple tabs that we use to plan out all of the content we produce.

The first tab is a rolling 90-day calendar, with each month broken out by deliverable, such as which blogs will be posted in a given week, which emails will be sent, which premium content will be launched, etc. The 90-day calendar tab is our go-to tool for knowing where we stand on any given piece of content.

The next tab in our content calendar is where we develop blog titles. In this tab, we keep a running list of all titles, with additional columns for targeted keywords, keyword difficulty score, and search volume (we’ll touch on these later in the post).

And finally, you’ll want to create a tab for all of your content offerings. Once you begin publishing several blogs a month and start launching ebooks, landing pages, and infographics, you’ll want a place to store these assets. So create a tab that houses everything you’ve created, and add in the URL links for easy reference later on.

Your content calendar can certainly have more than three tabs (we have lots here at SmartBug), but these are the basics we’d recommend when setting up your content calendar.

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    JVZoo Product Feed

Case Study: How To Get More Facebook Shares On Your Blog Posts

facebook share This item is by Zac Johnson, a blogger and Internet marketer. It first appeared on his site ZacJohnson.com.

Social media value for those of us running online businesses is much more than it is for the casual Internet user. We depend on building a community of followers – our tribe if you will.

Successfully selling online depends on one’s credibility. Establishing trust is easier when readers circulate our content to their friends. and followers. I call these 3rd party endorsers Credible Messengers. They are known and trusted by people who are yet to meet and know me.

Content sharing is much more valuable to me than paid advertising. You probably first visit health care practitioners because of referrals.

The referral is taken with confidence because your friend or the referring party puts their credibility on the line. You check out the share knowing it is endorsed by someone you trust. Then it is up to the creator to establish their trust factor with you.

When reading items like the one following remember the trust chain starts with the content you want shared. If your content is not worthy it will not get stamps of approval by those sharing. Content is King. . . that never changes. Write and share worthy content and your success journey is much easier. 

Our goal as Internet marketers is to create and keep customers. Do that and the money will follow. Treat your customers well and they will stay with you, becoming your Credible Messengers. 

Read on and enjoy this article by Zac Johnson.

Facebook is the largest social media on the internet. And shares is the currency of the internet. According to Jeff Bullas, “47% of all Internet users are on Facebook.” (source)

With more Facebook influence, you can build a loyal audience and increase engagement with your target audience.

Many bloggers and content marketers are creating more content with the hope of reaching their ideal audience on social media platforms – especially facebook.

Before reading this excellent article click here for information how to make Facebook work for you with paid advertising. Advertising on Facebook comes with many pitfalls. However, it is a money engine when you know the ins and outs.

Click here and boost your Internet earnings. 

Now, read the rest of this excellent article by Zac Johnson.

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