Business Archives

Essential Guide 4 Finding & Sharing Winning Social Media Content

This article initially published by Buffer.com. Buffer’s aim is to help you share content on social media in better ways. Bell Content curation Beth Cooper looked at ways to help you with this entire process, from finding the content to sharing it, to analyzing your social media posts. She uncovered some cool ways to do these things that you might not already know.

 A great of expanding your web presence is via curating content. This article explores many tools making content curation much easier than in the past. We present this excellent article here with all original links intact.

 Disclaimer: I use and recommend Buffer.com – Joe Aro

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15 Tools to Curate Content for Social Media, Newsletters, More

Ever since I began curating content and sharing it on social media my followers have nearly doubled. Content curation is a simple and keep calm and curate easy method of providing your customers what they need for success. 

It is nothing new. In fact, content curation has been around as long as Reader’s Digest began publishing nearly a hundred years ago. A great example of successful content curation today is DrudgeReport.com. 

Matt Drudge rarely writes anything. His skill is headlines written for articles curated from news sites around the world. He posts those attention grabbing headlines linked to full news stories. That’s it. A bare bones, 3-column page with an ad and teaser copy at the top and lists of headlines followed by links to writers and news sites by name. 

That simple easy-to-overlook site is one of the most visited on the web. And it generates $20,000,000 or more in annual revenue. 

I urge you to consider curating content for your readers. This post is an example of content curation. Following is a list of tools compiled by Sig Ueland that I grabbed off a web site and present on my blog for your benefit. – Joe Aro

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Quick Site Mobile Friendly Check

SEO: Google now favors sites that are mobile friendly. SEO

What that means is Google gives higher rankings to sites that easily read across all platforms from desktop PCs, to laptops, tablets, and Smart phones.

Google spiders crawl the web, picking up information that feeds into basic algorithms determining search rankings.

If your site is not mobile friendly the world does not come to an end.

You may not be concerned with SEO rankings and so Google’s latest change does not matter to you.

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How to Find Your Best Time to Tweet: The 4 Most Accurate Methods

By Bell Beth Cooper

Finding the right time to post on social media can be tricky, especially when each different social network has its own audience to think about.

And we’ve written a few different articles here on the Buffer blog that touched on how to come up with the best time to Tweet. And yet, we never quite dedicated a full article to the topic.

There are a few different ways to help us decide what timing we should go for, especially for Twitter, so I wanted to take a look at four ways we can experiment with timing of Tweets. Let’s dive in, here are the 4 most useful methods we’ve found:

1.) The data-driven approach

If I had to suggest just one of these approaches to determining what time is best to Tweet, it’d be this one. Social media timing is so hard to pin down exactly that it definitely pays off to do your own experiments and pay attention to the data about when your audience is most receptive.

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Bitly-Viglink Affiliate Deal Raises Concerns

MARCH 25, 2015 • CAROLYN KMET

In early February, Bitly, the popular URL-shortening service, partnered with affiliate tool Viglink to auto-monetize every shortlink generated by Bitly’s millions of users. To understand the impact of this partnership, consider that Bitly encodes more than 600 million links per month. Those links generate approximately eight billion clicks monthly. Today, every one of those eight billion clicks potentially sets a Viglink affiliate cookie on the end-user’s machine. And every time Viglink earns commission, it shares it with Bitly.

Bitly’s popular URL shortener.

Bitly-Viglink Arrangement

Here’s how it works. Say that you find a sweater you like on Amazon. You want to see what your friends think about that sweater. So, you post a link to that sweater on your various social networks. However, to stay within the character limit constraints of the social media platforms, you use Bitly to shorten the URL.

Since Bitly has partnered with Viglink, when your friends click on that link, Viglink’s affiliate cookie is dropped onto their computers. This means that Viglink, and subsequently Bitly, could earn a commission on any purchase your friends make on Amazon, provided those purchases were made within the cookie duration window.

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