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Big Box Store Internet Marketing Lessons

Online business

 

Surprising the Internet marketing lessons you learn when shopping at a big box DIY store.

I went to one nearby to pick up a couple of items. Inside the entrance was a simple display manned by an eager looking duo that captured no one’s attention.

Usually the first thing people do when entering is look up at direction signs taking them to where products are they’ve come to buy. A blah display for solar power gets no one’s attention.

I spoke with the solar power folks for a moment asking how many sales they get selling as they were. You can guess the answer.

Why do so many companies market so poorly? What’s the upside to paying a couple of folks to stand for hours behind a banner giving no reason for anyone to pay attention? Oh, by the way, I understand private residence solar power installation isn’t doing well these days.

Searching for what I wanted to buy store signage gave me only general direction. No personnel were available to direct me to what I needed. It took too long to find what I wanted.

On my way to checkout something caught my eye and I asked about it. Yeah, before I could not find someone to help with my purchase. But, it was easy to grab a worker to ask about something in my sight line I didn’t need or want.

That pleasant guy knew nothing about the product. Although he worked in that department he could not answer any basic questions. Nor did he direct me to the store’s web site for information. I could see a few computer terminals nearby. It would be very easy to take me to one and look up the item on the store’s site. Nah. Nothing like that happened.

So, what did I learn Internet marketing lessons did I take away from that shopping experience?

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33 Sensational Email Subject Lines

email marketing - Copy Noah Kagan and our friends at SumoMe bring us the best idea list I’ve seen for writing email subject lines that get more opens.

After looking at this list (below) I tweaked previously sent emails, added new subject lines based on suggestions (below) and SHAZAM . . . those retread emails got more opens than when originally sent.

We can always do better marketing our jams and jellies, especially when sending offers to our list(s). After all, the money is in the list – right? And email is the cheapest component of our marketing mix – yes it is.

The subject line gets the email opened. The opening line gets the email read. Pay more attention – it only takes a moment or two – to your subject lines.

Here’s Noah Kagan’s SumoMe list. Study it and use the ideas to get more opens and more sales.

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Search Engine Strategies

seo canstockphoto5764453 Wonder why you don’t make more money online? Perhaps it has something to do with SEO. Your online earnings are determined by how easy it is to search and find your product/service offer.

Most likely your competitors pay attention to Search Engine Optimization. SEO is simply how to get more traffic directed to your offer by Google, Bing or some other search engine. More in this case means a higher ranking when a user searches using words associated with your product offer.

Search Basics

Let’s simplify SEO. The Internet is basically a method for connecting people with information. Search engines rapidly scan the Internet for information someone seeks.

They do this by sending bits of code called bots that look for what you seek. These bots crawl the web looking for data based on the keywords a person specifies in the search bar of a search engine.

Google is the #1 search engine in use. More than 1.1 billion people use Google each month. Compare that to Bing with 350 million average monthly users. Go to eBizMBA Rank for the list of the top 15 search engines in use today.

Online marketers do not have to know the mechanics of search engines. They just have to know how to use them to benefit a  business or campaign. We tend to make too much of technology making Internet what it is.  Some use that complexity to their advantage selling how-to programs.

A basic key to optimizing your site for search engines is selecting the best keywords associated with your offer. I use a great keyword tool Long Tail Pro. It is inexpensive, easy to learn how to use, and gives me a competitive advantage in some crowded product niches.

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Increase Revenue With Low-Cost Video

Video - canstockphoto6693432 No doubt video is a top sales tool. Evidence abounds proving that video is great for explaining products/services and educating an eager public about your offer. Of course YouTube is tops for video hosting.

Often overlooked is the great value to posting native videos on Facebook. Here’s an article by Shirley Pattison describing how you and your offers benefit by putting your videos in front of Facebook’s 1.04 daily Facebook active users.

Shirley tells us ” Read the rest of this entry

3 Factors Driving Affiliate Marketing Growth

Affiliate Marketing canstockphoto6139902

 

Online business failure and fears of a crowded market place cause some good people to back away from an online business. These good people may think the Internet is getting too crowded for new entrepreneurs. Perhaps this post can help put those fears at rest.

Consider please these facts:

  1. Internet growth means many, many opportunities exist for anyone wanting to start an online business. More opportunities crop up daily.
  2. Business thrives when solutions meet existing demand. Today’s analytic tools provide outstanding data indicating which niches are good to enter and which are cooling. Remember, your product is determined by the customer want or need it satisfies. Many, many pizza parlors surrounded the Eastern Michigan University when Tom Monaghan and his brother started Domino’s. There product was  not pizza. Domino’s sells convenience.
  3. 95% of people trying to make money on the Internet earn less than $500 a year. That’s because most want to get rich quick. Just about everyone I know working online makes a reasonable amount each month. When I last moved the moving company crew chief shared with me he earns $35,000 a month selling on Amazon and eBay. Then he’d been building his business over six years and was soon leaving his job to work online full-time.
  4. Most people quit working online when they learn there is simply no way you can buy a $27 software program that runs while you sleep and pulls in big bucks to your bank account with you doing nothing.

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    JVZoo Product Feed

  • Explaindio Video Vault How To Get Whitelabel Animated Explainer Video Templates And Sell Them To Online and Offline Business On Autopilot.

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