Business Archives

6 Tips Boosting Email Campaigns

Mktg montage Email marketing demands special attention. It is not enough to compose your brillant copy and send it to your list expecting great results. Those results generally never materialize as deposits to our bank accounts.

Affiliate and other web marketers need to “keep the customer in mind”. Sure we know that and may even advise others to do so. Yet, too often the customer is ignored as we keep to a marketing schedule. I think it is often better to miss an artificial deadline writing better copy or including sales success ingredients in our messages.

Perhaps I’m too old school for some. But I believe what worked for Claude Hopkins back in the day works for us in the digital market place.

We only have to know the foundation of advertising and sales then translate that to our digit work place.

A basic rule is consistency – have all your product support elements consistent with each other. A campaign is coordinated. Use the same language, similar graphics, and common product benefit points. That’s SEO 101. Using  your email campaings effectively means that they reflect the style, feel, flow of product sites.

Considering you have done that there’s an effective tool creating even more return for your marketing effort. That’s using P.S. and P.P.S. in your email campaigns. Too few people mention that.

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How to Add Power to Your Email Campaigns

email marketing - Copy There’s a lot I’m still learning about email marketing. One thing I do know is to capitalize on my email signature.

I’ve gotten a lot of business by not just signing an email with my name or handle. The following article by Deborah Galea explains how you can drive more business with a few simple signature changes.
Don’t Underestimate the Marketing Power of Your Email Signature

by Deborah Galea  |

The average worker sends out about 34 emails a day, according to the Radicati Group. Those emails are exchanged with prospects, customers, suppliers, and business partners, creating a great opportunity to educate and inform contacts by means of a small, yet useful marketing tool: the email signature.

Email signatures include the sender’s contact information, job title, and company information. Besides providing useful contact information, the email signature can be used to build company brand awareness, provide company news, and encourage social media interaction.

Instead of using this tool to its full potential, however, many business emails do not include an email signature at all. And when they do, the email signature is often unprofessional or incomplete.

But by ensuring that each email that your company sends out includes a professional and consistently branded email signature, you can…

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6 Favorite Free Applications

free stuff - canstockphoto21407367

Like most of you I spend lots of time working on my Internet businesses. I’m always on the lookout for time-saving applications that actually save time and help me organize my files and to-dos.

There’s no sense complicating a business that promises fewer hours with greater return. The following is a list of my most favorite application programs. I use them constantly. They definitely work for me simplifying my work day.

I encourage you to check them out. My word of caution – do not download unless you believe you will actually use an app. Why clutter your PC or laptop with stuff. Download only what you will use. Keep your PC, Mac, and all mobile devices clean.

You can thank me later.

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Four Reasons Interactive Content Supercharges Your Lead Generation

share your story - canstockphoto9867585 I’m a strong believer in creative content contributing to sales revenue. Most cultures are built on oral history. Our story telling carries knowledge from one generation to another. Think of your favorite teachers. They told great stories – no matter what the subject. The lessons flowed, capturing our imagination like our earliest heard  tales.

Content sells. Good content sells more. That’s proven scientifically.

“Storytelling is the hot new trend in sales,” says Rivka Willick, a story coach and writer who works with salespeople to infuse story into their branding and content, based in Passaic, N.J. “But I’d say that only 20 percent of people who use it understand it, and the rest have no idea what they’re doing. A good salesperson knows how to talk; a great salesperson knows how to tell a story.

Here’s an article by Ashley Taylor Anderson  explaining how interactive content boosts lead generation. Good leads = better sales.

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4 Steps to Make Money Online

make money online

 

Are you serious about making money online?

Then forget special software promises.

Ignore hot new “secrets” to make money online.

Don’t believe claims for “revolutionary breakthroughs” for overnight riches.

Making money online means starting a business on the Internet and treating it like a business. Any other approach is like buying lottery tickets. Any money you make is simply blind luck.

Here’s how top Internet money-makers add rock-star money to their bank accounts:

  1. They build a mailing list
  2. Work that list
  3. Develop their personal brand
  4. Create their own products

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