Make Money Online Archives

You Are Going To Fail Unless . . .

Don’t let failure get you down.

Don’t get discouraged when starting affiliate marketing. Usually the first things you try will fail. They are a learning experience. Do not give up.

Thomas Edison famously failed 10,000 times trying to invent a working lightbulb. He looked at it this way, “I learned 10,000 ways how not to do it”.

Think of starting an affiliate site like learning a sport. You are going to be somewhat terrible at the beginning. Whether you try skiing, or golf, or skeet shooting, or playing the violin . . . you are not going to be Olympic quality at the beginning.

There are no naturals in anything. Some of us may learn faster or understand nuances easier. Some of us may progress more quickly than others. But we all have to learn.

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How to Target High-Income Buyers With AdWords

 

The marketing days of “toss it against the wall & see if anything sticks” are long, long gone. I understood the value of targeting my audience several decades ago when handling marketing and promotion for an NBA team then the Harlem Globetrotters.

The NBA then was not the dominant pro sports force it is today. Sellout crowds were rare and season ticket sales even more rare. College basketball was often a bigger draw than the NBA. And where NBA teams shared a market with a minor league ice hockey team the skaters usually drew bigger crowds.

My success came when I understood how to target my NBA audience in a market with pro football, major league baseball and a minor league hockey team – all with Division 1 college teams in our drawing area.

What I learned in my two NBA seasons played well when hired by the Harlem Globetrotters to bring needed skills to that venerable enterprise. Our tools then were rudimentary, but the basics haven’t changed much over time.

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