SEO Archives

Is Social Media Good for Business?

social media 3

So you have a website you promote vigorously through paid advertising. Do you also need social media for online money-making success?

Yes, you do.

Social media is definitely good for business promotion. How often do you click on paid ads compared to considering offers shared on social media? Paid advertising value is not denied. However, when you provide social media content that’s shared your offer taps into a buyer’s psyche differently.

People just react differently to paid ads than they do when something is shared. Shared social media is more benign and friendly. Think of it as a friend speaking directly to you. A friend has a different tone than a commercial on TV or radio.

Consider TV ads with actors people like and speaking in a conversational tone. My unscientific research tells me target demographics listen more to an ad with a likable person talking to the viewer directly.

I don’t know how communications are taught these days, but when I was in school we were instructed to speak to one person when on camera or behind a microphone. Have a mental picture of that one person and speak directly to him/her.

If you’ve developed a profile of your ideal customer it includes a mental image. Some actually write a page or two describing their ideal customer. That person’s likes, dislikes, lifestyle, ambition, goals, social situation and so on. Many include physical descriptions, as well.

Your spoken and written voice must speak to that ideal customer. It’s true people do business with people they like. Your fans like you and the information you provide. Keep that in mind when you create content. Focus on your ideal customer.

Read the rest of this entry

    JVZoo Product Feed

  • Explaindio Video Vault How To Get Whitelabel Animated Explainer Video Templates And Sell Them To Online and Offline Business On Autopilot.

How To Get More Customers

 

In conversation with associates recently a long forgotten book came to mind. Our discussion involved how target customers accept information.

I’m told we hear 20,000 – 30,000 every day. We spend more than half our day listening. Yet we remember only 20% or so of what we hear.

All of us filter what we hear. We actually tune out much of what people say to us. We automatically reject what we do not believe. Whether or not what we believe is true we reject opposing views.

How we learn is complex. What we remember and why we remember it is also complex. As marketers it is our job to break through the voice of judgement (VOJ) telling a target customer to reject something different from what they believe.

Breaking through that VOJ involves ‘positioning’. ‘Positioning’ is our effort to have our offer viewed as having a clear, unique, and advantageous position in the consumer’s mind.

Read the rest of this entry

33 Sensational Email Subject Lines

email marketing - Copy Noah Kagan and our friends at SumoMe bring us the best idea list I’ve seen for writing email subject lines that get more opens.

After looking at this list (below) I tweaked previously sent emails, added new subject lines based on suggestions (below) and SHAZAM . . . those retread emails got more opens than when originally sent.

We can always do better marketing our jams and jellies, especially when sending offers to our list(s). After all, the money is in the list – right? And email is the cheapest component of our marketing mix – yes it is.

The subject line gets the email opened. The opening line gets the email read. Pay more attention – it only takes a moment or two – to your subject lines.

Here’s Noah Kagan’s SumoMe list. Study it and use the ideas to get more opens and more sales.

Read the rest of this entry

12 Ways To Clear Out Business Clutter

 

Memorial Day each year the Indianapolis Speedway track announcer says, “Gentlemen, start your engines” to begin the famed Indy 500 motor race. Of course when female drivers are in the race the call is “Ladies and Gentlemen.”

I want you to use those words and get focused on business. Make Memorial Day when you restart your business engine. Clean out your business closet. Get rid of stuff you do not use. Cut the clutter impacting your success.

Springtime is when many of us lose the zest of our New Year energy and commitment. We don’t mean to. It just happens.

Weather draws us outdoors. For many vacation and recreation planning take center stage. Change of season can make it difficult to focus on business as we should.

So, let’s refocus today and take care of holdover tasks we keep putting aside.

Read the rest of this entry

Why Your Blog is Failing

 

This is an excellent article sent me by HostGator. HostGator hosts my many web sites. I recommend using them. I experience no problems as reported by users of other web hosts.

HostGator has a great library of helpful articles such as this. This blog post is an example of content curation. I’m posting an article from another source and adding some text to it.

By posting this HostGator article I’m helping HostGator’s SEO. Make it a goal to post online content people want to share. Good content trumps all other SEO tactics.

Now, for the advice at hand . . . read this article and learn how to achieve greater return from you blogging efforts.

***********************

When you start blogging it’s easy to get caught up in the excitement and visions of building a massive readership and finally being able to quit your day job. It’s easy to get hyped on the idea of blogging, only to get discouraged when you don’t see results immediately.

Blogging isn’t for those seeking overnight results. However, if it’s been six months or longer and you feel like your blog is dead, then there could be a few things you’re doing wrong.

Below we dive into a few large-scale reasons your blog is failing and give a few recommendations for how you can fix these issues.

We won’t be talking about things like adding social media buttons or images to your posts. We’re talking about the bigger stuff.

 

  1. You’re Writing About The Wrong Things

When it comes to creating a blog people actually want to read, you need to write about things that make people care. For instance, if you’re using your blog as a personal journal and aren’t providing any grounded real-world wisdom, then there’s no reason for readers to stick around.

Who is your target audience? And how can you serve them with your content?

Get out of your own head and into the needs of your audience. The more you can write about things your audience cares about the more they’ll read and share your content.

Read the rest of this entry

    JVZoo Product Feed

  • Explaindio Video Vault How To Get Whitelabel Animated Explainer Video Templates And Sell Them To Online and Offline Business On Autopilot.

 Page 1 of 2  1  2 »