SEO Archives

Reuse Your Content – For Higher Ranking & More Sales

A strength of the Internet is nothing is never ‘one and done’ – what you publish is available forever. What you put up may never go away. That’s true unless you remove your website or blog site where content resides. Even then ‘shares’ of your material may be on other sites – forever.

However, not everyone reads your blog posts when you put them up. Not everyone opens your email messages when you send them. How do we get more from our content? How can we get more email opens?

Here are some tips for getting maximum bang for your content creation effort.

Armando Roggio never fails to offer great online marketing tips. In a recent post he recommends starting a podcast using recycled material. This item is an excerpt from a recent post by Armando. He offers a tried and true tip for recycling your material.

Podcast 3 Now in the second month of the new year, refresh your content marketing plan. Consider creating a podcast from your blog posts.

Each episode of the podcast might be as simple as reading a post verbatim, perhaps, with an opening introduction and closing thank you.

According to a report on statistics website Statista, about 17 percent of American adults listen to podcasts. But it is estimated that only about three percent of marketers use podcasts to reach potential customers. This may mean that podcasting could represent an opportunity for some small businesses to engage potential customers in a less competitive environment.

A blog-driven podcast might have a secondary benefit, too. This year website accessibility may garner some attention, as regulatory bodies, courts, and businesses define what it means to make a website accessible to folks with disabilities.

Read the rest of this entry

    JVZoo Product Feed

A ‘Big Blog’ Strategy Anyone Can Use for More (and Better) Traffic

Some blog posts and articles about online traffic are too good not to share.

This outstanding piece by Sonia Simone of Rainmaker Digital is required reading.

Most of us stand on our heads to increase traffic to our sites.

We live and thrive by increasing traffic.

Along with traffic we want shares. Shares increase our reach. Shares generate traffic.

Traffic generates revenue.

That’s an online marketer’s version of E=mc@.

Read on my friends, and enjoy.

Read the rest of this entry

    JVZoo Product Feed

How to Build (and Run) a Content Marketing Calendar

 

Operating an Internet affiliate marketing business can be challenging. That’s especially true managing content marketing. I struggled for a while until I developed a sensible method for organizing my content marketing. Managing content is an uphill climb for many of us with a single affiliate marketing site supported by social media.

As I added niches to my marketing mix the task became daunting. Now, with many sites across several niches I keep my marketing management from the “herding cats” category. I had to develop a system that made sense to me. It had to be workable for my work habits and approach to generating organic traffic.

I realize my system may be awkward to implement. That’s why I don’t offer it as a product. However, the following article from Smartbug may be just the right method for you to organize your content marketing. I recommend using these tips as a guide for developing your marketing calendar system.

How to Build and Run a Content Marketing Calendar By Christopher Hutchens

“It’s all about content.”

You’ve probably heard this phrase uttered from your agency or marketing department sometime in the last several years, but it’s one that can’t be overstated.

Today’s consumer spends more time researching before making a purchase than ever before, and companies who are willing to provide the best and most helpful content to these consumers are usually the ones rewarded over time.

But creating a successful content marketing strategy takes time, planning, analysis, and repetition—all of which take a commitment from your content marketing team.

In this blog post, we’ll show you step by step how you can build a content marketing calendar that you and your team can use to create successful content that drives traffic to your site and improves your website’s SEO over time.

  1. Start with an Excel doc or Google Sheets and create a living document where your calendar and blog titles will live.

At SmartBug, we use Google Sheets, which allows consultants and strategists to collaborate when developing content. On the spreadsheet, there are multiple tabs that we use to plan out all of the content we produce.

The first tab is a rolling 90-day calendar, with each month broken out by deliverable, such as which blogs will be posted in a given week, which emails will be sent, which premium content will be launched, etc. The 90-day calendar tab is our go-to tool for knowing where we stand on any given piece of content.

The next tab in our content calendar is where we develop blog titles. In this tab, we keep a running list of all titles, with additional columns for targeted keywords, keyword difficulty score, and search volume (we’ll touch on these later in the post).

And finally, you’ll want to create a tab for all of your content offerings. Once you begin publishing several blogs a month and start launching ebooks, landing pages, and infographics, you’ll want a place to store these assets. So create a tab that houses everything you’ve created, and add in the URL links for easy reference later on.

Your content calendar can certainly have more than three tabs (we have lots here at SmartBug), but these are the basics we’d recommend when setting up your content calendar.

Read the rest of this entry

    JVZoo Product Feed

Is Social Media Good for Business?

social media 3

So you have a website you promote vigorously through paid advertising. Do you also need social media for online money-making success?

Yes, you do.

Social media is definitely good for business promotion. How often do you click on paid ads compared to considering offers shared on social media? Paid advertising value is not denied. However, when you provide social media content that’s shared your offer taps into a buyer’s psyche differently.

People just react differently to paid ads than they do when something is shared. Shared social media is more benign and friendly. Think of it as a friend speaking directly to you. A friend has a different tone than a commercial on TV or radio.

Consider TV ads with actors people like and speaking in a conversational tone. My unscientific research tells me target demographics listen more to an ad with a likable person talking to the viewer directly.

I don’t know how communications are taught these days, but when I was in school we were instructed to speak to one person when on camera or behind a microphone. Have a mental picture of that one person and speak directly to him/her.

If you’ve developed a profile of your ideal customer it includes a mental image. Some actually write a page or two describing their ideal customer. That person’s likes, dislikes, lifestyle, ambition, goals, social situation and so on. Many include physical descriptions, as well.

Your spoken and written voice must speak to that ideal customer. It’s true people do business with people they like. Your fans like you and the information you provide. Keep that in mind when you create content. Focus on your ideal customer.

Read the rest of this entry

    JVZoo Product Feed

How To Get More Customers

 

In conversation with associates recently a long forgotten book came to mind. Our discussion involved how target customers accept information.

I’m told we hear 20,000 – 30,000 every day. We spend more than half our day listening. Yet we remember only 20% or so of what we hear.

All of us filter what we hear. We actually tune out much of what people say to us. We automatically reject what we do not believe. Whether or not what we believe is true we reject opposing views.

How we learn is complex. What we remember and why we remember it is also complex. As marketers it is our job to break through the voice of judgement (VOJ) telling a target customer to reject something different from what they believe.

Breaking through that VOJ involves ‘positioning’. ‘Positioning’ is our effort to have our offer viewed as having a clear, unique, and advantageous position in the consumer’s mind.

Read the rest of this entry

    JVZoo Product Feed

 Page 1 of 2  1  2 »
%d bloggers like this: