Social Media Marketing Archives

7 Game Changing IM Tools For Making Money Online

With exponential changes in the marketing landscape over the last decade, Marshall McLuhan’sproclamation “The medium is the message” has gained new meaning.

Faced with a constant deluge of information and brand messaging, it has become a necessity for companies to be in front of customers’ eyes more than ever before, thanks to perpetual connectivity.

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Increase Revenue With Low-Cost Video

Video - canstockphoto6693432 No doubt video is a top sales tool. Evidence abounds proving that video is great for explaining products/services and educating an eager public about your offer. Of course YouTube is tops for video hosting.

Often overlooked is the great value to posting native videos on Facebook. Here’s an article by Shirley Pattison describing how you and your offers benefit by putting your videos in front of Facebook’s 1.04 daily Facebook active users.

Shirley tells us ” Read the rest of this entry

3 Types of Twitter Ads Getting Blog Traffic

Twitter

Never forget: Traffic is the fuel running your Internet business engine.

Your primary business goal is to create customers. I should say ‘create repeat customers’.  That is how you build a business paying you week after week, month after month, year after year. The key to selling online is traffic. Twitter ads generate good traffic and should be part of your marketing mix.

Anyone can sell something online. I have a revenue stream selling on Amazon and eBay. You can sell something online easily. Try it today. Look around your home or apartment for something of value that you no longer need. Put it on Craig’s List and I bet you sell it in a few days.

I mention Craig’s list because that is the easiest method. Run your ad. Then buyers contact you.  You meet and exchange the item for cash. No checks, please. Cash only.  

Although I and others make money selling on Amazon and other e-commerce sites, my sustainable business takes another direction. However, the process is similar.

In all my Internet businesses I seek to optimize and automate the processes. I use Buffer, a free utility, to post many times a day on social media. That’s automation.

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6 Favorite Free Applications

free stuff - canstockphoto21407367

Like most of you I spend lots of time working on my Internet businesses. I’m always on the lookout for time-saving applications that actually save time and help me organize my files and to-dos.

There’s no sense complicating a business that promises fewer hours with greater return. The following is a list of my most favorite application programs. I use them constantly. They definitely work for me simplifying my work day.

I encourage you to check them out. My word of caution – do not download unless you believe you will actually use an app. Why clutter your PC or laptop with stuff. Download only what you will use. Keep your PC, Mac, and all mobile devices clean.

You can thank me later.

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3 Ways to Get More from Your Facebook Ads

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The following is a guest blog post from Andrea Vahl, Social Media Consultant, speaker and co-author of Facebook Marketing All-in-One for Dummies. Entrepreneur.com named her one of its 50 Favorite Online Influencers in 2014. She blogs as her alter-ego, Grandma Mary, at AndreaVahl.com.

Are you thinking about using Facebook ads? Or maybe you are using Facebook ads, but aren’t getting the results you want. In either case, you can get better return on your investment if you use these easy tips when running your campaigns.

1.    Start with Split Testing Your Facebook Ads

Split testing is basically the practice of varying one thing in a series of ads and measuring to see which change received the best results. So when you are going to split test a set of ads, you’ll test which different keywords, images, text, or types of ads performed the best for you. Split testing is the key to getting cheaper cost per clicks and cheaper conversions.

When you split test Facebook Ads, start with testing different targets and demographics. It’s hard to only vary one keyword or one exact change, but if you can, you’ll know exactly which keyword performed best. Keep the ad itself the same and then only change the different target audiences so you will know which target works best.

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