Traffic Archives

3 Ways to Get More from Your Facebook Ads

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The following is a guest blog post from Andrea Vahl, Social Media Consultant, speaker and co-author of Facebook Marketing All-in-One for Dummies. Entrepreneur.com named her one of its 50 Favorite Online Influencers in 2014. She blogs as her alter-ego, Grandma Mary, at AndreaVahl.com.

Are you thinking about using Facebook ads? Or maybe you are using Facebook ads, but aren’t getting the results you want. In either case, you can get better return on your investment if you use these easy tips when running your campaigns.

1.    Start with Split Testing Your Facebook Ads

Split testing is basically the practice of varying one thing in a series of ads and measuring to see which change received the best results. So when you are going to split test a set of ads, you’ll test which different keywords, images, text, or types of ads performed the best for you. Split testing is the key to getting cheaper cost per clicks and cheaper conversions.

When you split test Facebook Ads, start with testing different targets and demographics. It’s hard to only vary one keyword or one exact change, but if you can, you’ll know exactly which keyword performed best. Keep the ad itself the same and then only change the different target audiences so you will know which target works best.

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What to Consider for 2018 to Grow Your Internet Business

 

I’m serious about my Internet business. There are several people I follow online. Some I even pay for mentoring. One reliable resource is Gauher Chaudhry. He’s located in the Ontario province of Canada. Gauher’s specialty is banner advertising.

I work hard generating organic traffic. I also use paid advertising. SEO and other organic traffic generating tactics go only so far.

The idea is always ‘buy for a nickle and sell for a dime”. That along with understanding the purpose of business is creating customers demands we invest (spend) on our business.

Many I know fail their Internet business responsibility because they’d rather spend on shiny things. Those shiny lures may be a software program promising riches, or plugins auto creating popup ads, or some other nifty process to make you rich and your work easier.

However, you get a greater return via advertising than many of the shiny things we buy. Plan your Internet business is what we hear often. Part of that planning is allocating advertising dollars. As little as $5 a day gets you started. I believe you’d give me $5 if I promised to give you $10 in return.

That’s what business is about.

I buy many tools. Too many in the opinion of my friends. But I buy and test a product before I sell it. That goes for software. Hard 3 dimensional items I sell online like fishing reels or CPAP equipment I often test in a store. There’s nothing like handling a product and learning if you can put your faith in it.

I buy some other products I sell on my sites. Too many to mention here. The thing is I want to stand behind my products. I’m also very curious about quality and delivery. I want my customers, even though I rarely get to know them, to have a solid buying experience. That includes having products deliver what they promise in landing pages and upsell offers.

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33 Sensational Email Subject Lines

email marketing - Copy Noah Kagan and our friends at SumoMe bring us the best idea list I’ve seen for writing email subject lines that get more opens.

After looking at this list (below) I tweaked previously sent emails, added new subject lines based on suggestions (below) and SHAZAM . . . those retread emails got more opens than when originally sent.

We can always do better marketing our jams and jellies, especially when sending offers to our list(s). After all, the money is in the list – right? And email is the cheapest component of our marketing mix – yes it is.

The subject line gets the email opened. The opening line gets the email read. Pay more attention – it only takes a moment or two – to your subject lines.

Here’s Noah Kagan’s SumoMe list. Study it and use the ideas to get more opens and more sales.

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Why People Don’t Make Money Online

start a business I help people make money online. I prefer helping people wanting to start and run an Internet-based business. Sure, I offer assistance to those chasing “the dream” of fast riches and quick returns with little work. However, my goal is developing a sustainable business I can operate anywhere I have an Internet connection.

The wife and I enjoy travel and spend as much time as possible away from our California home base. Wherever we go I have my laptop along and usually put in a few hours a day working online. It’s easy to do because I enjoy working at my online business. I usually awaken earlier than most and put in a couple of productive hours before others are up and about.  There’s always something to do to advance my business position.

The number one reason many people don’t make money online is they don’t ask for the order.

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Here’s Why Your Emails Are Ignored

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