Reuse Your Content – For Higher Ranking & More Sales

A strength of the Internet is nothing is never ‘one and done’ – what you publish is available forever. What you put up may never go away. That’s true unless you remove your website or blog site where content resides. Even then ‘shares’ of your material may be on other sites – forever.

However, not everyone reads your blog posts when you put them up. Not everyone opens your email messages when you send them. How do we get more from our content? How can we get more email opens?

Here are some tips for getting maximum bang for your content creation effort.

Armando Roggio never fails to offer great online marketing tips. In a recent post he recommends starting a podcast using recycled material. This item is an excerpt from a recent post by Armando. He offers a tried and true tip for recycling your material.

Podcast 3 Now in the second month of the new year, refresh your content marketing plan. Consider creating a podcast from your blog posts.

Each episode of the podcast might be as simple as reading a post verbatim, perhaps, with an opening introduction and closing thank you.

According to a report on statistics website Statista, about 17 percent of American adults listen to podcasts. But it is estimated that only about three percent of marketers use podcasts to reach potential customers. This may mean that podcasting could represent an opportunity for some small businesses to engage potential customers in a less competitive environment.

A blog-driven podcast might have a secondary benefit, too. This year website accessibility may garner some attention, as regulatory bodies, courts, and businesses define what it means to make a website accessible to folks with disabilities.

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What to Consider for 2018 to Grow Your Internet Business

 

I’m serious about my Internet business. There are several people I follow online. Some I even pay for mentoring. One reliable resource is Gauher Chaudhry. He’s located in the Ontario province of Canada. Gauher’s specialty is banner advertising.

I work hard generating organic traffic. I also use paid advertising. SEO and other organic traffic generating tactics go only so far.

The idea is always ‘buy for a nickle and sell for a dime”. That along with understanding the purpose of business is creating customers demands we invest (spend) on our business.

Many I know fail their Internet business responsibility because they’d rather spend on shiny things. Those shiny lures may be a software program promising riches, or plugins auto creating popup ads, or some other nifty process to make you rich and your work easier.

However, you get a greater return via advertising than many of the shiny things we buy. Plan your Internet business is what we hear often. Part of that planning is allocating advertising dollars. As little as $5 a day gets you started. I believe you’d give me $5 if I promised to give you $10 in return.

That’s what business is about.

I buy many tools. Too many in the opinion of my friends. But I buy and test a product before I sell it. That goes for software. Hard 3 dimensional items I sell online like fishing reels or CPAP equipment I often test in a store. There’s nothing like handling a product and learning if you can put your faith in it.

I buy some other products I sell on my sites. Too many to mention here. The thing is I want to stand behind my products. I’m also very curious about quality and delivery. I want my customers, even though I rarely get to know them, to have a solid buying experience. That includes having products deliver what they promise in landing pages and upsell offers.

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How to Build (and Run) a Content Marketing Calendar

 

Operating an Internet affiliate marketing business can be challenging. That’s especially true managing content marketing. I struggled for a while until I developed a sensible method for organizing my content marketing. Managing content is an uphill climb for many of us with a single affiliate marketing site supported by social media.

As I added niches to my marketing mix the task became daunting. Now, with many sites across several niches I keep my marketing management from the “herding cats” category. I had to develop a system that made sense to me. It had to be workable for my work habits and approach to generating organic traffic.

I realize my system may be awkward to implement. That’s why I don’t offer it as a product. However, the following article from Smartbug may be just the right method for you to organize your content marketing. I recommend using these tips as a guide for developing your marketing calendar system.

How to Build and Run a Content Marketing Calendar By Christopher Hutchens

“It’s all about content.”

You’ve probably heard this phrase uttered from your agency or marketing department sometime in the last several years, but it’s one that can’t be overstated.

Today’s consumer spends more time researching before making a purchase than ever before, and companies who are willing to provide the best and most helpful content to these consumers are usually the ones rewarded over time.

But creating a successful content marketing strategy takes time, planning, analysis, and repetition—all of which take a commitment from your content marketing team.

In this blog post, we’ll show you step by step how you can build a content marketing calendar that you and your team can use to create successful content that drives traffic to your site and improves your website’s SEO over time.

  1. Start with an Excel doc or Google Sheets and create a living document where your calendar and blog titles will live.

At SmartBug, we use Google Sheets, which allows consultants and strategists to collaborate when developing content. On the spreadsheet, there are multiple tabs that we use to plan out all of the content we produce.

The first tab is a rolling 90-day calendar, with each month broken out by deliverable, such as which blogs will be posted in a given week, which emails will be sent, which premium content will be launched, etc. The 90-day calendar tab is our go-to tool for knowing where we stand on any given piece of content.

The next tab in our content calendar is where we develop blog titles. In this tab, we keep a running list of all titles, with additional columns for targeted keywords, keyword difficulty score, and search volume (we’ll touch on these later in the post).

And finally, you’ll want to create a tab for all of your content offerings. Once you begin publishing several blogs a month and start launching ebooks, landing pages, and infographics, you’ll want a place to store these assets. So create a tab that houses everything you’ve created, and add in the URL links for easy reference later on.

Your content calendar can certainly have more than three tabs (we have lots here at SmartBug), but these are the basics we’d recommend when setting up your content calendar.

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Factors Driving Affiliate Marketing Growth

Affiliate Marketing canstockphoto6139902

 

Although key factors drive affiliate marketing growth in the coming years; online business failure and fears of a crowded market place cause some good people to back away from an online business, especially affiliate marketing.

These good people may think the Internet is getting too crowded for new entrepreneurs. Perhaps growth information in this post can help put those fears at rest.

Consider Please These Facts:

  1. Internet growth means many, many opportunities exist for anyone wanting to start an online business. More opportunities crop up daily.
  2. Consider today’s Cyber Monday sales – greater than last year. Major retailers from Walmart to The Home Depot are driving sales via their web sites. More people purchase on line than ever before. And they become returning customers.
  3. Business thrives when solutions meet existing demand. Today’s analytic tools provide outstanding data indicating which niches are good to enter and which are cooling. Remember, your product is determined by the customer want or need it satisfies. Many, many pizza parlors surrounded the Eastern Michigan University when Tom Monaghan and his brother started Domino’s. There product was not pizza. Domino’s sells convenience.
  4. 95% of people trying to make money on the Internet earn less than $500 a year. That’s because most want to get rich quick. Most fail on the Internet because they want to make fast money online. The objective is starting and running an Internet based business. Just about everyone I know working online makes a reasonable amount each month. When I last moved the moving company crew chief shared with me he earns $35,000 a month selling on Amazon and eBay. He’d been building his business over six years and was soon leaving his job to work online full-time.
  5. Most people quit working online when they learn there is simply no way you can buy a $27 software program that runs while you sleep and pulls in big bucks to your bank account with you doing nothing. For online money-making success understand this: success knows you are starting a business. The Internet is not just another J-O-B opportunity. Be prepared to learn necessary lessons that create sustainable income via the Internet.

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How To Get More Customers

 

In conversation with associates recently a long forgotten book came to mind. Our discussion involved how target customers accept information.

I’m told we hear 20,000 – 30,000 every day. We spend more than half our day listening. Yet we remember only 20% or so of what we hear.

All of us filter what we hear. We actually tune out much of what people say to us. We automatically reject what we do not believe. Whether or not what we believe is true we reject opposing views.

How we learn is complex. What we remember and why we remember it is also complex. As marketers it is our job to break through the voice of judgement (VOJ) telling a target customer to reject something different from what they believe.

Breaking through that VOJ involves ‘positioning’. ‘Positioning’ is our effort to have our offer viewed as having a clear, unique, and advantageous position in the consumer’s mind.

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