How to Deal with Challenges When Selling On Amazon

At Joe Aro dot Com we strive to bring expert advice of value to those making money on the Internet. Whether you are starting out or a seasoned online business veteran articles found here will help you increase online earnings. A proven method for making money online is selling on Amazon and eBay.

I research many forms of Internet marketing and online business opportunities. I’m an affiliate marketer for several Internet based retail selling platforms. Along with creating my unique content, I publish worthy items from a variety of Internet business resources.

The article below is Amazon sellers. It is from this month’s eBay and Amazon Seller’s News, published by Skip Mcgrath.  McGrath is my go-to authority for everything Amazon and eBay. He publishes valuable content for those of us selling on those platforms. I encourage you to visit his site and sign up for the monthly newsletters.

This particular item from Mcgrath’s newsletter is a guest article by John Hawthorn from Floship. Floship is an international Fulfillment service for Online sellers.

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3 Ways to Get More from Your Facebook Ads

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The following is a guest blog post from Andrea Vahl, Social Media Consultant, speaker and co-author of Facebook Marketing All-in-One for Dummies. Entrepreneur.com named her one of its 50 Favorite Online Influencers in 2014. She blogs as her alter-ego, Grandma Mary, at AndreaVahl.com.

Are you thinking about using Facebook ads? Or maybe you are using Facebook ads, but aren’t getting the results you want. In either case, you can get better return on your investment if you use these easy tips when running your campaigns.

1.    Start with Split Testing Your Facebook Ads

Split testing is basically the practice of varying one thing in a series of ads and measuring to see which change received the best results. So when you are going to split test a set of ads, you’ll test which different keywords, images, text, or types of ads performed the best for you. Split testing is the key to getting cheaper cost per clicks and cheaper conversions.

When you split test Facebook Ads, start with testing different targets and demographics. It’s hard to only vary one keyword or one exact change, but if you can, you’ll know exactly which keyword performed best. Keep the ad itself the same and then only change the different target audiences so you will know which target works best.

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A ‘Big Blog’ Strategy Anyone Can Use for More (and Better) Traffic

Some blog posts and articles about online traffic are too good not to share.

This outstanding piece by Sonia Simone of Rainmaker Digital is required reading.

Most of us stand on our heads to increase traffic to our sites.

We live and thrive by increasing traffic.

Along with traffic we want shares. Shares increase our reach. Shares generate traffic.

Traffic generates revenue.

That’s an online marketer’s version of E=mc@.

Read on my friends, and enjoy.

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The Anatomy of a Perfect Blog Post

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What makes a blog post worth reading? The answer begins with your “why”. Why do you have a blog? What information are  you communicating? Who is your avatar – that perfect target for your message?

Those of us using the Internet for business often communicate with our customers and associates via a blog or vlog. We provide information of use to our readers. If our posts do not target our specific avatar’s needs and wants we fail in our blog mission.

Here’s an excellent tool for blogging well – Blogging With John Chow. This is the Internet’s best-selling comprehensive training course. I refer to it often.

Blogging is important to online businesses. A key to success is knowing your tools and how to use them. Studies reveal we remember 90% of what we know well enough to teach.  Use your blog to teach and bring customers along. Teaching moments assure follow on and up sales.

Internet business success is often linked to teaching prospects the value of your products. Video is  great for demonstrating products and how to use them. When you give value prospects find you and follow you. That’s SEO+. Use SEO properly and give value on your site. That’s how to build a following.

A blog post no one reads is like the tree falling in the forest with no one around. Learn how to blog. Define your Avatar. Set your blogging schedule. Help readers find you with good keywords. I use two keyword research tools: Keyword Snatcher and Long Tail Pro for all my sites and blog posts. Check them out and learn how easy it is to up your SEO game.

I use the term SEO+  because, like my mentors I believe content quality trumps everything else. When you use solid SEO  tactics on top of good content you are then working with SEO+.

With each post I try to up my blog game. I want to be a better writer. There’s no value added for my tribe if I do not give them solid information they can use and easily understand. After all, readers are giving me their attention. If I fail they go away. And that is not what I want.

Think of this: T-E-A-M. Make your blog Timely, with Easy to understand information that’s Accurate and Meaningful. No one can ask for more.

So, what is the perfect blog post? It’s explained well in the following graphic. Save it for study. Learn it well enough to teach it. Click on the graphic to view in full page.

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