How To Get More Customers

 

In conversation with associates recently a long forgotten book came to mind. Our discussion involved how target customers accept information.

I’m told we hear 20,000 – 30,000 every day. We spend more than half our day listening. Yet we remember only 20% or so of what we hear.

All of us filter what we hear. We actually tune out much of what people say to us. We automatically reject what we do not believe. Whether or not what we believe is true we reject opposing views.

How we learn is complex. What we remember and why we remember it is also complex. As marketers it is our job to break through the voice of judgement (VOJ) telling a target customer to reject something different from what they believe.

Breaking through that VOJ involves ‘positioning’. ‘Positioning’ is our effort to have our offer viewed as having a clear, unique, and advantageous position in the consumer’s mind.

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14 Steps To Secure Data

 

Your personal information and Internet business data are vulnerable to hackers when working online.

We need to understand that data security begins with us. Don’t click on unknown links. Don’t visit suspect web sites. And don’t use silly and easy to decipher passwords.

There are secure methods for protecting your critical information. Here’s what I do to guard against those wanting access to my data.

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9 Free Tools I Cannot Do Without

There’s nothing quite like getting something you want, need, or can make good use of. That’s especially true when the item is free, absolutely free.

I mean no out-of-pocket cost. Nada bucks. It costs you nothing. That’s free. You don’t have to sit through a boring, lengthy webinar. Or give up your email address and go through numerous up-sell pages. Free is best when you go to a website and get the goods.

Well, here’s my gift to you today. These free tools serve me well. They are useful and I use them often. You can upgrade to paid versions if you wish. I’ve done that when absolutely necessary. Otherwise I go with the free version. Click on the name and go directly to the web site.

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  • Explaindio Video Vault How To Get Whitelabel Animated Explainer Video Templates And Sell Them To Online and Offline Business On Autopilot.

EASY TRAINING TO INCREASE SALES REVENUE

 

It’s easy to get your sales people beyond product bullet points.  Here’s a simple method I used when Director of Marketing and Sales at a networking division of a major aerospace company.

When creating a telemarketing center with out call people very skilled in selling by phone we quickly learned, the sales prompt sheets did not cover information the customer wanted.  Many businesses fall prey to this trap.  That is telling the customer what we think is important rather than share what the customer wants to know.

We solved the problem and elevated in house-sales morale by having staff record questions they could not answer.  Our engineering Read the rest of this entry

How to Create Content That Works

 

I read an article about creating content ‘people will love’. It’s great if people love your content. But I’d rather have content that works.
 
Content that works for me is content that achieves its purpose. Make sure you understand what you want to achieve with your content. What’s the purpose?
 
Does the content match your ideal customer’s expectations? Are you solving a problem? Does the content solidify your relationship with your ideal customer?
 
I once managed marketing for a technology company driven by an engineering mindset. We tried to sell whatever the engineers dreamed up. Rather than making what we could sell the company tried to sell what it could make.
 
One product was exceptional and spectacular.  We launched at a major trade show and prospective users jammed our booth. Everyone immediately  understood the product and wanted to play with it. They loved it.
 
Very few bought it. It didn’t solve a real problem. The investment in creating and launching a very innovative product was a total waste.

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