How to Target High-Income Buyers With AdWords

 

The marketing days of “toss it against the wall & see if anything sticks” are long, long gone. I understood the value of targeting my audience several decades ago when handling marketing and promotion for an NBA team then the Harlem Globetrotters.

The NBA then was not the dominant pro sports force it is today. Sellout crowds were rare and season ticket sales even more rare. College basketball was often a bigger draw than the NBA. And where NBA teams shared a market with a minor league ice hockey team the skaters usually drew bigger crowds.

My success came when I understood how to target my NBA audience in a market with pro football, major league baseball and a minor league hockey team – all with Division 1 college teams in our drawing area.

What I learned in my two NBA seasons played well when hired by the Harlem Globetrotters to bring needed skills to that venerable enterprise. Our tools then were rudimentary, but the basics haven’t changed much over time.

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4 Things To Give Up For Success

if-you-can-dream-it-you-can-do-it-walt-disney

 

Take a moment and think about where you are. Not the street you are on. Think about where you are in life.

How does where you are match with where you wanted to be? I think about this often. It is especially important to me as the year winds down.

What were my plans last January? Am I where I planned to be? Did I achieve what I intended? If not, why not?

You have to give up what you are to be all you can be. That’s just common sense. Most people you value made many changes in their lives. The important changes were internal. They changed attitudes. They changed how life affected them. They determined the person they wanted to be and became that person.

Everyone has the ability to change. The question is, “What about me do I have to change?”

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You Can Make Money Online

 

make money online

 

 

“You can make money online.”

Understand that.

Believe it.

Repeat before you fall asleep: “I can make money on the Internet.”

Make that your mantra.

There are many people from all walks of life searching for ways to make more money.  The Internet is full of opportunities. Search for jobs or work at home possibilities and what comes up is usually a lot of hype!

Many offers sell “The Dream”. The Dream is telling you how you can make bazillion bucks while you sleep. Some top earners make millions on the Internet. They show you bank account records and sales records to prove what they do is real. But many selling the dream don’t actually make much money at all.

Now, there are a handful of people – I know many of them – that are Internet millionaires. These folks tell you the truth. They make money selling what they know, often teaching others how to make money online. Many develop products valuable to us working online.

What separates them from you is:

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5 Ways To Build Customer Loyalty

How To Keep The Customer - canstockphoto14935677 The Purpose of Business is . . . . 

In 2001 Harvard Business Review asked business gurus who their favorite gurus were and Peter Drucker was in the top 3. You don’t need an MBA or business background to appreciate Drucker’s take on business. His simple approach is this, “The purpose of business is to create customers.”

That means developing customer loyalty. A customer is not a one-time buyer. A customer is a repeat purchaser of products and services.

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Why People Don’t Make Money Online

start a business I help people make money online. I prefer helping people wanting to start and run an Internet-based business. Sure, I offer assistance to those chasing “the dream” of fast riches and quick returns with little work. However, my goal is developing a sustainable business I can operate anywhere I have an Internet connection.

The wife and I enjoy travel and spend as much time as possible away from our California home base. Wherever we go I have my laptop along and usually put in a few hours a day working online. It’s easy to do because I enjoy working at my online business. I usually awaken earlier than most and put in a couple of productive hours before others are up and about.  There’s always something to do to advance my business position.

The number one reason many people don’t make money online is they don’t ask for the order.

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