What do you do when your list goes rogue?
Today I’m doing deep analysis of my list – getting the who, what, why, and where of list responses to my offers and information. It’s clear at first blush that my list is heavily populated by ‘learners’. That’s my term for people who gather how-to information and do not buy.
In my experience these are folks who may ‘like’ to engage in an Internet business, but hold back from getting the training and tools necessary for online success. Having these folks on my list is not a bad thing. They help build my brand. They are the first to open a message. First to forward my messages. And they are the first to visit recommended sites.
My solution to this non-problem is putting the learners in a special list. I send special messages to them, bringing them along with information they want and obviously need. They will self identify as buyers as time goes by. There is no need to send them offers they will ignore. I believe that only clogs their inbox and may create bad will between me and them.