Reuse Your Content – For Higher Ranking & More Sales

A strength of the Internet is nothing is never ‘one and done’ – what you publish is available forever. What you put up may never go away. That’s true unless you remove your website or blog site where content resides. Even then ‘shares’ of your material may be on other sites – forever.

However, not everyone reads your blog posts when you put them up. Not everyone opens your email messages when you send them. How do we get more from our content? How can we get more email opens?

Here are some tips for getting maximum bang for your content creation effort.

Armando Roggio never fails to offer great online marketing tips. In a recent post he recommends starting a podcast using recycled material. This item is an excerpt from a recent post by Armando. He offers a tried and true tip for recycling your material.

Podcast 3 Now in the second month of the new year, refresh your content marketing plan. Consider creating a podcast from your blog posts.

Each episode of the podcast might be as simple as reading a post verbatim, perhaps, with an opening introduction and closing thank you.

According to a report on statistics website Statista, about 17 percent of American adults listen to podcasts. But it is estimated that only about three percent of marketers use podcasts to reach potential customers. This may mean that podcasting could represent an opportunity for some small businesses to engage potential customers in a less competitive environment.

A blog-driven podcast might have a secondary benefit, too. This year website accessibility may garner some attention, as regulatory bodies, courts, and businesses define what it means to make a website accessible to folks with disabilities.

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How to Build (and Run) a Content Marketing Calendar

 

Operating an Internet affiliate marketing business can be challenging. That’s especially true managing content marketing. I struggled for a while until I developed a sensible method for organizing my content marketing. Managing content is an uphill climb for many of us with a single affiliate marketing site supported by social media.

As I added niches to my marketing mix the task became daunting. Now, with many sites across several niches I keep my marketing management from the “herding cats” category. I had to develop a system that made sense to me. It had to be workable for my work habits and approach to generating organic traffic.

I realize my system may be awkward to implement. That’s why I don’t offer it as a product. However, the following article from Smartbug may be just the right method for you to organize your content marketing. I recommend using these tips as a guide for developing your marketing calendar system.

How to Build and Run a Content Marketing Calendar By Christopher Hutchens

“It’s all about content.”

You’ve probably heard this phrase uttered from your agency or marketing department sometime in the last several years, but it’s one that can’t be overstated.

Today’s consumer spends more time researching before making a purchase than ever before, and companies who are willing to provide the best and most helpful content to these consumers are usually the ones rewarded over time.

But creating a successful content marketing strategy takes time, planning, analysis, and repetition—all of which take a commitment from your content marketing team.

In this blog post, we’ll show you step by step how you can build a content marketing calendar that you and your team can use to create successful content that drives traffic to your site and improves your website’s SEO over time.

  1. Start with an Excel doc or Google Sheets and create a living document where your calendar and blog titles will live.

At SmartBug, we use Google Sheets, which allows consultants and strategists to collaborate when developing content. On the spreadsheet, there are multiple tabs that we use to plan out all of the content we produce.

The first tab is a rolling 90-day calendar, with each month broken out by deliverable, such as which blogs will be posted in a given week, which emails will be sent, which premium content will be launched, etc. The 90-day calendar tab is our go-to tool for knowing where we stand on any given piece of content.

The next tab in our content calendar is where we develop blog titles. In this tab, we keep a running list of all titles, with additional columns for targeted keywords, keyword difficulty score, and search volume (we’ll touch on these later in the post).

And finally, you’ll want to create a tab for all of your content offerings. Once you begin publishing several blogs a month and start launching ebooks, landing pages, and infographics, you’ll want a place to store these assets. So create a tab that houses everything you’ve created, and add in the URL links for easy reference later on.

Your content calendar can certainly have more than three tabs (we have lots here at SmartBug), but these are the basics we’d recommend when setting up your content calendar.

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14 Steps To Secure Data

 

Your personal information and Internet business data are vulnerable to hackers when working online.

We need to understand that data security begins with us. Don’t click on unknown links. Don’t visit suspect web sites. And don’t use silly and easy to decipher passwords.

There are secure methods for protecting your critical information. Here’s what I do to guard against those wanting access to my data.

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THE 12 HOTTEST TOOLS FOR CONTENT PROMOTION

Mktg montage Content is key to marketing your online business. No matter how you use the Internet for business marketing always comes into play. You simply have to market your online offerings. Even those with huge mailing lists advise those lists of new posts and product intros. Sharing with social media is a must, if you want to serve your niche tribes. Online marketing is more than advertising. It includes using all Internet media to bring your message to as wide an audience as possible.

That is no different from yesterday’s brix&stix businesses who used grandpa’s media effectively. The difference is today we have instant digital dissemination of our effort. So many of us are solo entrepreneurs and we rely heavily on software tools to get our marketing job done. The following excellent post by William Harris first appeared last week. I pass it along so  like me you can learn about key tools for promoting your content. You have to know the tools available and use them to promote your content. Most fail making money online simply because they do not know how to run an Internet business – these failures simply want to make money fast.

Get in the game to stay in the game.

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15 Tools to Curate Content for Social Media, Newsletters, More

Ever since I began curating content and sharing it on social media my followers have nearly doubled. Content curation is a simple and keep calm and curate easy method of providing your customers what they need for success. 

It is nothing new. In fact, content curation has been around as long as Reader’s Digest began publishing nearly a hundred years ago. A great example of successful content curation today is DrudgeReport.com. 

Matt Drudge rarely writes anything. His skill is headlines written for articles curated from news sites around the world. He posts those attention grabbing headlines linked to full news stories. That’s it. A bare bones, 3-column page with an ad and teaser copy at the top and lists of headlines followed by links to writers and news sites by name. 

That simple easy-to-overlook site is one of the most visited on the web. And it generates $20,000,000 or more in annual revenue. 

I urge you to consider curating content for your readers. This post is an example of content curation. Following is a list of tools compiled by Sig Ueland that I grabbed off a web site and present on my blog for your benefit. – Joe Aro

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