How To Get More Customers

 

In conversation with associates recently a long forgotten book came to mind. Our discussion involved how target customers accept information.

I’m told we hear 20,000 – 30,000 every day. We spend more than half our day listening. Yet we remember only 20% or so of what we hear.

All of us filter what we hear. We actually tune out much of what people say to us. We automatically reject what we do not believe. Whether or not what we believe is true we reject opposing views.

How we learn is complex. What we remember and why we remember it is also complex. As marketers it is our job to break through the voice of judgement (VOJ) telling a target customer to reject something different from what they believe.

Breaking through that VOJ involves ‘positioning’. ‘Positioning’ is our effort to have our offer viewed as having a clear, unique, and advantageous position in the consumer’s mind.

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14 Steps To Secure Data

 

Your personal information and Internet business data are vulnerable to hackers when working online.

We need to understand that data security begins with us. Don’t click on unknown links. Don’t visit suspect web sites. And don’t use silly and easy to decipher passwords.

There are secure methods for protecting your critical information. Here’s what I do to guard against those wanting access to my data.

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33 Sensational Email Subject Lines

email marketing - Copy Noah Kagan and our friends at SumoMe bring us the best idea list I’ve seen for writing email subject lines that get more opens.

After looking at this list (below) I tweaked previously sent emails, added new subject lines based on suggestions (below) and SHAZAM . . . those retread emails got more opens than when originally sent.

We can always do better marketing our jams and jellies, especially when sending offers to our list(s). After all, the money is in the list – right? And email is the cheapest component of our marketing mix – yes it is.

The subject line gets the email opened. The opening line gets the email read. Pay more attention – it only takes a moment or two – to your subject lines.

Here’s Noah Kagan’s SumoMe list. Study it and use the ideas to get more opens and more sales.

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You Can’t Do Everything At Once

 

Most of us use affiliate marketing to launch an online business. There are many bits and pieces of advice how best to do that.

Some suggest a simple web site promoting a product or product niche. Others say advertising via Google or Bing is the way to online riches. Another camp believes in email marketing; building a list and marketing to that list.

All three and other approaches work well. However you cannot do all at once. Each is a skill some develop into an art form. The top Internet money-makers usually use a combination. They’ve developed large email lists over time. Their followers open each email and often buy the offers.

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9 Free Tools I Cannot Do Without

There’s nothing quite like getting something you want, need, or can make good use of. That’s especially true when the item is free, absolutely free.

I mean no out-of-pocket cost. Nada bucks. It costs you nothing. That’s free. You don’t have to sit through a boring, lengthy webinar. Or give up your email address and go through numerous up-sell pages. Free is best when you go to a website and get the goods.

Well, here’s my gift to you today. These free tools serve me well. They are useful and I use them often. You can upgrade to paid versions if you wish. I’ve done that when absolutely necessary. Otherwise I go with the free version. Click on the name and go directly to the web site.

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