Is Social Media Good for Business?

social media 3

So you have a website you promote vigorously through paid advertising. Do you also need social media for online money-making success?

Yes, you do.

Social media is definitely good for business promotion. How often do you click on paid ads compared to considering offers shared on social media? Paid advertising value is not denied. However, when you provide social media content that’s shared your offer taps into a buyer’s psyche differently.

People just react differently to paid ads than they do when something is shared. Shared social media is more benign and friendly. Think of it as a friend speaking directly to you. A friend has a different tone than a commercial on TV or radio.

Consider TV ads with actors people like and speaking in a conversational tone. My unscientific research tells me target demographics listen more to an ad with a likable person talking to the viewer directly.

I don’t know how communications are taught these days, but when I was in school we were instructed to speak to one person when on camera or behind a microphone. Have a mental picture of that one person and speak directly to him/her.

If you’ve developed a profile of your ideal customer it includes a mental image. Some actually write a page or two describing their ideal customer. That person’s likes, dislikes, lifestyle, ambition, goals, social situation and so on. Many include physical descriptions, as well.

Your spoken and written voice must speak to that ideal customer. It’s true people do business with people they like. Your fans like you and the information you provide. Keep that in mind when you create content. Focus on your ideal customer.

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Internet Money-Making, SEO & Keywords

Keywords - canstockphoto15692610

I remember how difficult it once was finding things on the Internet. That changed when search engines like Google and Yahoo made it possible to find most anything on the web in seconds. While writing this I entered “most popular cattle breed in Kenya” ┬áin Google and got 493,000 results an instant later.

Search engines make it easy for us to find information of all kinds whether video, text or images online. Internet marketers need to know to make it easy for customers to find their products online. That’s where keywords and search engines come into play.

Keywords are what we enter as a query in a search engine. Whether we use Google, Bing, Yahoo, YouTube or any other, the key to finding anything is accurate keywords. Think of my example above searching Kenyan cattle and how many different ways we can search that topic. English speakers do not all speak English alike. In the U.S. regional speech patterns result in different word sequences. Different urbans backgrounds do the same.

How would a cattle industry person query Kenyan cattle? Or an ecologist? Perhaps an economist would use different words entirely. The Internet marketer’s task is finding as many keywords as generally used for searching for a customer solution online. That’s a basis of SEO – Search Engine Optimization.

There are 40 or more tags attached to this post. Those tag words and phrases allow Internet users to find this post for information it contains. My Internet ads have many thousands of keywords in the ad structure. Most of those are long-tails.

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