5 Ways To Build Customer Loyalty

How To Keep The Customer - canstockphoto14935677 The Purpose of Business is . . . . 

In 2001 Harvard Business Review asked business gurus who their favorite gurus were and Peter Drucker was in the top 3. You don’t need an MBA or business background to appreciate Drucker’s take on business. His simple approach is this, “The purpose of business is to create customers.”

That means developing customer loyalty. A customer is not a one-time buyer. A customer is a repeat purchaser of products and services.

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Why People Don’t Make Money Online

start a business I help people make money online. I prefer helping people wanting to start and run an Internet-based business. Sure, I offer assistance to those chasing “the dream” of fast riches and quick returns with little work. However, my goal is developing a sustainable business I can operate anywhere I have an Internet connection.

The wife and I enjoy travel and spend as much time as possible away from our California home base. Wherever we go I have my laptop along and usually put in a few hours a day working online. It’s easy to do because I enjoy working at my online business. I usually awaken earlier than most and put in a couple of productive hours before others are up and about.  There’s always something to do to advance my business position.

The number one reason many people don’t make money online is they don’t ask for the order.

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Search Engine Strategies

seo canstockphoto5764453 Wonder why you don’t make more money online? Perhaps it has something to do with SEO. Your online earnings are determined by how easy it is to search and find your product/service offer.

Most likely your competitors pay attention to Search Engine Optimization. SEO is simply how to get more traffic directed to your offer by Google, Bing or some other search engine. More in this case means a higher ranking when a user searches using words associated with your product offer.

Search Basics

Let’s simplify SEO. The Internet is basically a method for connecting people with information. Search engines rapidly scan the Internet for information someone seeks.

They do this by sending bits of code called bots that look for what you seek. These bots crawl the web looking for data based on the keywords a person specifies in the search bar of a search engine.

Google is the #1 search engine in use. More than 1.1 billion people use Google each month. Compare that to Bing with 350 million average monthly users. Go to eBizMBA Rank for the list of the top 15 search engines in use today.

Online marketers do not have to know the mechanics of search engines. They just have to know how to use them to benefit a  business or campaign. We tend to make too much of technology making Internet what it is.  Some use that complexity to their advantage selling how-to programs.

A basic key to optimizing your site for search engines is selecting the best keywords associated with your offer. I use a great keyword tool Long Tail Pro. It is inexpensive, easy to learn how to use, and gives me a competitive advantage in some crowded product niches.

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Increase Revenue With Low-Cost Video

Video - canstockphoto6693432 No doubt video is a top sales tool. Evidence abounds proving that video is great for explaining products/services and educating an eager public about your offer. Of course YouTube is tops for video hosting.

Often overlooked is the great value to posting native videos on Facebook. Here’s an article by Shirley Pattison describing how you and your offers benefit by putting your videos in front of Facebook’s 1.04 daily Facebook active users.

Shirley tells us ” Read the rest of this entry

THE 12 HOTTEST TOOLS FOR CONTENT PROMOTION

Mktg montage Content is key to marketing your online business. No matter how you use the Internet for business marketing always comes into play. You simply have to market your online offerings. Even those with huge mailing lists advise those lists of new posts and product intros. Sharing with social media is a must, if you want to serve your niche tribes. Online marketing is more than advertising. It includes using all Internet media to bring your message to as wide an audience as possible.

That is no different from yesterday’s brix&stix businesses who used grandpa’s media effectively. The difference is today we have instant digital dissemination of our effort. So many of us are solo entrepreneurs and we rely heavily on software tools to get our marketing job done. The following excellent post by William Harris first appeared last week. I pass it along so  like me you can learn about key tools for promoting your content. You have to know the tools available and use them to promote your content. Most fail making money online simply because they do not know how to run an Internet business – these failures simply want to make money fast.

Get in the game to stay in the game.

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