6 tips for creating content to capture short attention spans

 

Do emails and posts keep you interested. Or do your eyes glaze over reading posts and emails?

M-E-G-O.

Mine Eyes Glaze Over was a common classroom malady of mine. I’m a bottom-line person with the attention span of a gnat.

“Get to the point!”, cries out in my head.

Hemingway wrote short sentences and paragraphs of a couple of lines. And Earnest wrote at the 5th grade level. Many English professors said I wrote in choppy sentences. Some appreciated my writing.

My writing fans gave me better grades.

Those favoring what made laborious reading did not.

The Internet is the cause of poor reading and writing habits, some say. Communicate well and you’ll succeed online. No matter what your topic or goal.

The written word communicates ideas. The Internet connects people with content. We must remove barriers between us and our audience. That’s the quickest path to making money online.

Here’s an interesting article from Search Engine Watch. Please read how you can communicate better. Getting to the point of your post and keeping eyes on the page is ultimate SEO.

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You Are Going To Fail Unless . . .

Don’t let failure get you down.

Don’t get discouraged when starting affiliate marketing. Usually the first things you try will fail. They are a learning experience. Do not give up.

Thomas Edison famously failed 10,000 times trying to invent a working lightbulb. He looked at it this way, “I learned 10,000 ways how not to do it”.

Think of starting an affiliate site like learning a sport. You are going to be somewhat terrible at the beginning. Whether you try skiing, or golf, or skeet shooting, or playing the violin . . . you are not going to be Olympic quality at the beginning.

There are no naturals in anything. Some of us may learn faster or understand nuances easier. Some of us may progress more quickly than others. But we all have to learn.

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Why People Don’t Make Money Online

start a business I help people make money online. I prefer helping people wanting to start and run an Internet-based business. Sure, I offer assistance to those chasing “the dream” of fast riches and quick returns with little work. However, my goal is developing a sustainable business I can operate anywhere I have an Internet connection.

The wife and I enjoy travel and spend as much time as possible away from our California home base. Wherever we go I have my laptop along and usually put in a few hours a day working online. It’s easy to do because I enjoy working at my online business. I usually awaken earlier than most and put in a couple of productive hours before others are up and about.  There’s always something to do to advance my business position.

The number one reason many people don’t make money online is they don’t ask for the order.

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Search Engine Strategies

seo canstockphoto5764453 Wonder why you don’t make more money online? Perhaps it has something to do with SEO. Your online earnings are determined by how easy it is to search and find your product/service offer.

Most likely your competitors pay attention to Search Engine Optimization. SEO is simply how to get more traffic directed to your offer by Google, Bing or some other search engine. More in this case means a higher ranking when a user searches using words associated with your product offer.

Search Basics

Let’s simplify SEO. The Internet is basically a method for connecting people with information. Search engines rapidly scan the Internet for information someone seeks.

They do this by sending bits of code called bots that look for what you seek. These bots crawl the web looking for data based on the keywords a person specifies in the search bar of a search engine.

Google is the #1 search engine in use. More than 1.1 billion people use Google each month. Compare that to Bing with 350 million average monthly users. Go to eBizMBA Rank for the list of the top 15 search engines in use today.

Online marketers do not have to know the mechanics of search engines. They just have to know how to use them to benefit a  business or campaign. We tend to make too much of technology making Internet what it is.  Some use that complexity to their advantage selling how-to programs.

A basic key to optimizing your site for search engines is selecting the best keywords associated with your offer. I use a great keyword tool Long Tail Pro. It is inexpensive, easy to learn how to use, and gives me a competitive advantage in some crowded product niches.

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Is Social Media Good for Business?

social media 3

So you have a website, do you also need social media?

Yes, you do.

It’s good for business.

I’m active on virtually all popular social media sites. Each has its unique user types with some overlap. Users favor one social media over others. They may be active on several. But they favor one and spend more time with it.

I post to the most popular. This allows me to repurpose content. No reason to post only original content for each site. Simple headline changes are a must. Reworking some wordage is important.

These simple things give me better standing with Google and ranking. Google wants fresh, unique content. Taking a moment or two – and that’s all it takes – gets the job done. Google’s web crawling spiders like change to content, no matter how small.

I like social media’s immediacy. Something comes to mind and I post. I use Buffer. It allows me to schedule posts to several social sites at one time. I set social media posts for a week at a time.

There’s a strong return from social media. That’s especially true when followers share posts. The reach is exponential. I shared an item on Google+ that astounded me with the response.

Granted Google+ is not a priority. Many expect it to go away any hour. But this one graphic with a product link got nearly 20,000 clicks! I learned this only when checking my stats for that product and traced a jump to Google+.

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