How To Keep The Customer - canstockphoto14935677 The Purpose of Business is . . . . 

In 2001 Harvard Business Review asked business gurus who their favorite gurus were and Peter Drucker was in the top 3. You don’t need an MBA or business background to appreciate Drucker’s take on business. His simple approach is this, “The purpose of business is to create customers.”

That means developing customer loyalty. A customer is not a one-time buyer. A customer is a repeat purchaser of products and services.

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