How to Deal with Challenges When Selling On Amazon

At Joe Aro dot Com we strive to bring expert advice of value to those making money on the Internet. Whether you are starting out or a seasoned online business veteran articles found here will help you increase online earnings. A proven method for making money online is selling on Amazon and eBay.

I research many forms of Internet marketing and online business opportunities. I’m an affiliate marketer for several Internet based retail selling platforms. Along with creating my unique content, I publish worthy items from a variety of Internet business resources.

The article below is Amazon sellers. It is from this month’s eBay and Amazon Seller’s News, published by Skip Mcgrath.  McGrath is my go-to authority for everything Amazon and eBay. He publishes valuable content for those of us selling on those platforms. I encourage you to visit his site and sign up for the monthly newsletters.

This particular item from Mcgrath’s newsletter is a guest article by John Hawthorn from Floship. Floship is an international Fulfillment service for Online sellers.

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3 Ways to Get More from Your Facebook Ads

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The following is a guest blog post from Andrea Vahl, Social Media Consultant, speaker and co-author of Facebook Marketing All-in-One for Dummies. Entrepreneur.com named her one of its 50 Favorite Online Influencers in 2014. She blogs as her alter-ego, Grandma Mary, at AndreaVahl.com.

Are you thinking about using Facebook ads? Or maybe you are using Facebook ads, but aren’t getting the results you want. In either case, you can get better return on your investment if you use these easy tips when running your campaigns.

1.    Start with Split Testing Your Facebook Ads

Split testing is basically the practice of varying one thing in a series of ads and measuring to see which change received the best results. So when you are going to split test a set of ads, you’ll test which different keywords, images, text, or types of ads performed the best for you. Split testing is the key to getting cheaper cost per clicks and cheaper conversions.

When you split test Facebook Ads, start with testing different targets and demographics. It’s hard to only vary one keyword or one exact change, but if you can, you’ll know exactly which keyword performed best. Keep the ad itself the same and then only change the different target audiences so you will know which target works best.

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A ‘Big Blog’ Strategy Anyone Can Use for More (and Better) Traffic

Some blog posts and articles about online traffic are too good not to share.

This outstanding piece by Sonia Simone of Rainmaker Digital is required reading.

Most of us stand on our heads to increase traffic to our sites.

We live and thrive by increasing traffic.

Along with traffic we want shares. Shares increase our reach. Shares generate traffic.

Traffic generates revenue.

That’s an online marketer’s version of E=mc@.

Read on my friends, and enjoy.

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How to Target High-Income Buyers With AdWords

 

The marketing days of “toss it against the wall & see if anything sticks” are long, long gone. I understood the value of targeting my audience several decades ago when handling marketing and promotion for an NBA team then the Harlem Globetrotters.

The NBA then was not the dominant pro sports force it is today. Sellout crowds were rare and season ticket sales even more rare. College basketball was often a bigger draw than the NBA. And where NBA teams shared a market with a minor league ice hockey team the skaters usually drew bigger crowds.

My success came when I understood how to target my NBA audience in a market with pro football, major league baseball and a minor league hockey team – all with Division 1 college teams in our drawing area.

What I learned in my two NBA seasons played well when hired by the Harlem Globetrotters to bring needed skills to that venerable enterprise. Our tools then were rudimentary, but the basics haven’t changed much over time.

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Internet Money-Making, SEO & Keywords

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I remember how difficult it once was finding things on the Internet. That changed when search engines like Google and Yahoo made it possible to find most anything on the web in seconds. While writing this I entered “most popular cattle breed in Kenya”  in Google and got 493,000 results an instant later.

Search engines make it easy for us to find information of all kinds whether video, text or images online. Internet marketers need to know to make it easy for customers to find their products online. That’s where keywords and search engines come into play.

Keywords are what we enter as a query in a search engine. Whether we use Google, Bing, Yahoo, YouTube or any other, the key to finding anything is accurate keywords. Think of my example above searching Kenyan cattle and how many different ways we can search that topic. English speakers do not all speak English alike. In the U.S. regional speech patterns result in different word sequences. Different urbans backgrounds do the same.

How would a cattle industry person query Kenyan cattle? Or an ecologist? Perhaps an economist would use different words entirely. The Internet marketer’s task is finding as many keywords as generally used for searching for a customer solution online. That’s a basis of SEO – Search Engine Optimization.

There are 40 or more tags attached to this post. Those tag words and phrases allow Internet users to find this post for information it contains. My Internet ads have many thousands of keywords in the ad structure. Most of those are long-tails.

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