How to Target High-Income Buyers With AdWords

 

The marketing days of “toss it against the wall & see if anything sticks” are long, long gone. I understood the value of targeting my audience several decades ago when handling marketing and promotion for an NBA team then the Harlem Globetrotters.

The NBA then was not the dominant pro sports force it is today. Sellout crowds were rare and season ticket sales even more rare. College basketball was often a bigger draw than the NBA. And where NBA teams shared a market with a minor league ice hockey team the skaters usually drew bigger crowds.

My success came when I understood how to target my NBA audience in a market with pro football, major league baseball and a minor league hockey team – all with Division 1 college teams in our drawing area.

What I learned in my two NBA seasons played well when hired by the Harlem Globetrotters to bring needed skills to that venerable enterprise. Our tools then were rudimentary, but the basics haven’t changed much over time.

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15 Free Online Courses for Entrepreneurs

I often recommend not spending money when preparing to start a first-time online business. That’s because without knowing exactly what this Internet entrepreneur adventure involves, one can spend a lot of resources without getting off on proper footing. 

Although there are many programs I recommend and some I sell, my advice to investigate fully how to start an online business before committing financially is a good starting point.

Below is a list compiled by Sig Ueland for free courses that may help you understand how best to start your online business.

After checking out these courses I suggest that you sign up for delivery of my free information that will help you start and run your Internet business. Sign up for direct delivery of my blog posts. It is also a good idea to follow me on Twitter, Facebook, and Pinterest.

Although I encourage all newbies to learn a bit before buying,  you must understand all business ventures require some financial investment. Nothing is totally free. At a minimum you’re going to need a desktop or laptop PC, and an Internet connection.

If you want a website you will pay to register a domain URL and select a host for your site. Along the way you’ll probably want to pick up software programs allowing you to properly make your offer to the public. There may be some advertising involved, too.

My point is you will have to invest in your business at one time or another. There are shortcuts, of course. Learning them often involves buying training programs or attending live events.

Working online is very rewarding – bringing greater income than you usually can make at a job. Don’t get me wrong. Not everyone makes great amounts of money like some Internet rock stars describe promoting their ‘systems’ and offers.

Sure, there are many 7-figure earners around. I know several of them. What you need to know is having your own Internet business gives you financial freedom and control over your life. You report only to yourself, working when you want, where you want, and for how long – from anywhere you have an Internet connection.

Whether you’re a newbie, fledgling, or somewhat established Internet entrepreneur you are well ahead of those doing nothing to better their lives. Your first step on the road to digital success puts you ahead of those not trying. Each day brings you closer to life changing return for your efforts.

Check out this article by Sig Ueland, first published online at PracticaleCommerce.com. Then sign up for my feeds and start making life changing income . . . on the Internet.

15 Free Online Courses for Entrepreneurs

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4 Things To Give Up For Success

if-you-can-dream-it-you-can-do-it-walt-disney

 

Take a moment and think about where you are. Not the street you are on. Think about where you are in life.

How does where you are match with where you wanted to be? I think about this often. It is especially important to me as the year winds down.

What were my plans last January? Am I where I planned to be? Did I achieve what I intended? If not, why not?

You have to give up what you are to be all you can be. That’s just common sense. Most people you value made many changes in their lives. The important changes were internal. They changed attitudes. They changed how life affected them. They determined the person they wanted to be and became that person.

Everyone has the ability to change. The question is, “What about me do I have to change?”

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5 Ways To Build Customer Loyalty

How To Keep The Customer - canstockphoto14935677 The Purpose of Business is . . . . 

In 2001 Harvard Business Review asked business gurus who their favorite gurus were and Peter Drucker was in the top 3. You don’t need an MBA or business background to appreciate Drucker’s take on business. His simple approach is this, “The purpose of business is to create customers.”

That means developing customer loyalty. A customer is not a one-time buyer. A customer is a repeat purchaser of products and services.

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Make More Sales With Long-Form Content

share your story - canstockphoto9867585 Thinking recently about long-form content caused  me to reflect on my blogging history.  I started long ago designing web sites with an expensive and complicted software package. What a headache! A couple of years ago I switched to WordPress and my life got much, much easier.

Using WP still requires solid posts delivering value to your readers. Too many messages come to my inbox that just sell. They don’t offer value. Many don’t make money online because they just sell, sell, sell. They send out emails that sell. Or are designed to sell a product or service. The point is most not making money online ignore lessons easily learned by watching successful Internet entrepreneurs.

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