Do You Have A Tribe?

Working online means many hours in isolation. We sit at our laptop or desktop working at our online business. Usually at home or a handy place like Starbucks. Getting work done requires concentration and blocking out chatter and other people.

We’re social animals by nature and staying in touch digitally isn’t 100% satisfying. Our digital friends are part of our tribe – or we’re part of a larger tribe together. But nothing beats face-to-face contact. Shared experiences bring great rewards.

We all benefit from association with the right people. Who are the right people? How do we meet them? How do they add dimension to our lives? What are the qualities of those you want to have in your circles?

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Increase Revenue With Low-Cost Video

Video - canstockphoto6693432 No doubt video is a top sales tool. Evidence abounds proving that video is great for explaining products/services and educating an eager public about your offer. Of course YouTube is tops for video hosting.

Often overlooked is the great value to posting native videos on Facebook. Here’s an article by Shirley Pattison describing how you and your offers benefit by putting your videos in front of Facebook’s 1.04 daily Facebook active users.

Shirley tells us ” Read the rest of this entry

THE 12 HOTTEST TOOLS FOR CONTENT PROMOTION

Mktg montage Content is key to marketing your online business. No matter how you use the Internet for business marketing always comes into play. You simply have to market your online offerings. Even those with huge mailing lists advise those lists of new posts and product intros. Sharing with social media is a must, if you want to serve your niche tribes. Online marketing is more than advertising. It includes using all Internet media to bring your message to as wide an audience as possible.

That is no different from yesterday’s brix&stix businesses who used grandpa’s media effectively. The difference is today we have instant digital dissemination of our effort. So many of us are solo entrepreneurs and we rely heavily on software tools to get our marketing job done. The following excellent post by William Harris first appeared last week. I pass it along so  like me you can learn about key tools for promoting your content. You have to know the tools available and use them to promote your content. Most fail making money online simply because they do not know how to run an Internet business – these failures simply want to make money fast.

Get in the game to stay in the game.

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Paid Ad Tips

PPC 1 - canstockphoto I rely heavily on paid advertising. Sure I get results from organic impressions. But the Big Bang comes from paid ads. My top paid ad resource is PPC using Bing. Of course Google ads may have greater penetration. But, Bing ads cost less and are very effective.

I construct my Bing ad method using what I learned from a great program: Traffic Masters Academy. Traffic Masters Academy is a paid course providing detailed instruction on how to get traffic. A top online money-maker teaches each training module.

A new Bing campaign ad schedule is set starting at $5 a day. I let it run for five days or so and then make adjustments. I usually run 5 – 10 different headline ads, rotating them in sequence.

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6 Tips Boosting Email Campaigns

Mktg montage Email marketing demands special attention. It is not enough to compose your brillant copy and send it to your list expecting great results. Those results generally never materialize as deposits to our bank accounts.

Affiliate and other web marketers need to “keep the customer in mind”. Sure we know that and may even advise others to do so. Yet, too often the customer is ignored as we keep to a marketing schedule. I think it is often better to miss an artificial deadline writing better copy or including sales success ingredients in our messages.

Perhaps I’m too old school for some. But I believe what worked for Claude Hopkins back in the day works for us in the digital market place.

We only have to know the foundation of advertising and sales then translate that to our digit work place.

A basic rule is consistency – have all your product support elements consistent with each other. A campaign is coordinated. Use the same language, similar graphics, and common product benefit points. That’s SEO 101. Using  your email campaings effectively means that they reflect the style, feel, flow of product sites.

Considering you have done that there’s an effective tool creating even more return for your marketing effort. That’s using P.S. and P.P.S. in your email campaigns. Too few people mention that.

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