You Can’t Do Everything At Once

 

Most of us use affiliate marketing to launch an online business. There are many bits and pieces of advice how best to do that.

Some suggest a simple web site promoting a product or product niche. Others say advertising via Google or Bing is the way to online riches. Another camp believes in email marketing; building a list and marketing to that list.

All three and other approaches work well. However you cannot do all at once. Each is a skill some develop into an art form. The top Internet money-makers usually use a combination. They’ve developed large email lists over time. Their followers open each email and often buy the offers.

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EASY TRAINING TO INCREASE SALES REVENUE

 

It’s easy to get your sales people beyond product bullet points.  Here’s a simple method I used when Director of Marketing and Sales at a networking division of a major aerospace company.

When creating a telemarketing center with out call people very skilled in selling by phone we quickly learned, the sales prompt sheets did not cover information the customer wanted.  Many businesses fall prey to this trap.  That is telling the customer what we think is important rather than share what the customer wants to know.

We solved the problem and elevated in house-sales morale by having staff record questions they could not answer.  Our engineering Read the rest of this entry

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How to Create Content That Works

 

I read an article about creating content ‘people will love’. It’s great if people love your content. But I’d rather have content that works.
 
Content that works for me is content that achieves its purpose. Make sure you understand what you want to achieve with your content. What’s the purpose?
 
Does the content match your ideal customer’s expectations? Are you solving a problem? Does the content solidify your relationship with your ideal customer?
 
I once managed marketing for a technology company driven by an engineering mindset. We tried to sell whatever the engineers dreamed up. Rather than making what we could sell the company tried to sell what it could make.
 
One product was exceptional and spectacular.  We launched at a major trade show and prospective users jammed our booth. Everyone immediately  understood the product and wanted to play with it. They loved it.
 
Very few bought it. It didn’t solve a real problem. The investment in creating and launching a very innovative product was a total waste.

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12 Ways To Clear Out Business Clutter

 

Memorial Day each year the Indianapolis Speedway track announcer says, “Gentlemen, start your engines” to begin the famed Indy 500 motor race. Of course when female drivers are in the race the call is “Ladies and Gentlemen.”

I want you to use those words and get focused on business. Make Memorial Day when you restart your business engine. Clean out your business closet. Get rid of stuff you do not use. Cut the clutter impacting your success.

Springtime is when many of us lose the zest of our New Year energy and commitment. We don’t mean to. It just happens.

Weather draws us outdoors. For many vacation and recreation planning take center stage. Change of season can make it difficult to focus on business as we should.

So, let’s refocus today and take care of holdover tasks we keep putting aside.

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You Are Going To Fail Unless . . .

Don’t let failure get you down.

Don’t get discouraged when starting affiliate marketing. Usually the first things you try will fail. They are a learning experience. Do not give up.

Thomas Edison famously failed 10,000 times trying to invent a working lightbulb. He looked at it this way, “I learned 10,000 ways how not to do it”.

Think of starting an affiliate site like learning a sport. You are going to be somewhat terrible at the beginning. Whether you try skiing, or golf, or skeet shooting, or playing the violin . . . you are not going to be Olympic quality at the beginning.

There are no naturals in anything. Some of us may learn faster or understand nuances easier. Some of us may progress more quickly than others. But we all have to learn.

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