How To Get More Customers

 

In conversation with associates recently a long forgotten book came to mind. Our discussion involved how target customers accept information.

I’m told we hear 20,000 – 30,000 every day. We spend more than half our day listening. Yet we remember only 20% or so of what we hear.

All of us filter what we hear. We actually tune out much of what people say to us. We automatically reject what we do not believe. Whether or not what we believe is true we reject opposing views.

How we learn is complex. What we remember and why we remember it is also complex. As marketers it is our job to break through the voice of judgement (VOJ) telling a target customer to reject something different from what they believe.

Breaking through that VOJ involves ‘positioning’. ‘Positioning’ is our effort to have our offer viewed as having a clear, unique, and advantageous position in the consumer’s mind.

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33 Sensational Email Subject Lines

email marketing - Copy Noah Kagan and our friends at SumoMe bring us the best idea list I’ve seen for writing email subject lines that get more opens.

After looking at this list (below) I tweaked previously sent emails, added new subject lines based on suggestions (below) and SHAZAM . . . those retread emails got more opens than when originally sent.

We can always do better marketing our jams and jellies, especially when sending offers to our list(s). After all, the money is in the list – right? And email is the cheapest component of our marketing mix – yes it is.

The subject line gets the email opened. The opening line gets the email read. Pay more attention – it only takes a moment or two – to your subject lines.

Here’s Noah Kagan’s SumoMe list. Study it and use the ideas to get more opens and more sales.

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You Can’t Do Everything At Once

 

Most of us use affiliate marketing to launch an online business. There are many bits and pieces of advice how best to do that.

Some suggest a simple web site promoting a product or product niche. Others say advertising via Google or Bing is the way to online riches. Another camp believes in email marketing; building a list and marketing to that list.

All three and other approaches work well. However you cannot do all at once. Each is a skill some develop into an art form. The top Internet money-makers usually use a combination. They’ve developed large email lists over time. Their followers open each email and often buy the offers.

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EASY TRAINING TO INCREASE SALES REVENUE

 

It’s easy to get your sales people beyond product bullet points.  Here’s a simple method I used when Director of Marketing and Sales at a networking division of a major aerospace company.

When creating a telemarketing center with out call people very skilled in selling by phone we quickly learned, the sales prompt sheets did not cover information the customer wanted.  Many businesses fall prey to this trap.  That is telling the customer what we think is important rather than share what the customer wants to know.

We solved the problem and elevated in house-sales morale by having staff record questions they could not answer.  Our engineering Read the rest of this entry

How to Create Content That Works

 

I read an article about creating content ‘people will love’. It’s great if people love your content. But I’d rather have content that works.
 
Content that works for me is content that achieves its purpose. Make sure you understand what you want to achieve with your content. What’s the purpose?
 
Does the content match your ideal customer’s expectations? Are you solving a problem? Does the content solidify your relationship with your ideal customer?
 
I once managed marketing for a technology company driven by an engineering mindset. We tried to sell whatever the engineers dreamed up. Rather than making what we could sell the company tried to sell what it could make.
 
One product was exceptional and spectacular.  We launched at a major trade show and prospective users jammed our booth. Everyone immediately  understood the product and wanted to play with it. They loved it.
 
Very few bought it. It didn’t solve a real problem. The investment in creating and launching a very innovative product was a total waste.

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