6 tips for creating content to capture short attention spans

 

Do emails and posts keep you interested. Or do your eyes glaze over reading posts and emails?

M-E-G-O.

Mine Eyes Glaze Over was a common classroom malady of mine. I’m a bottom-line person with the attention span of a gnat.

“Get to the point!”, cries out in my head.

Hemingway wrote short sentences and paragraphs of a couple of lines. And Earnest wrote at the 5th grade level. Many English professors said I wrote in choppy sentences. Some appreciated my writing.

My writing fans gave me better grades.

Those favoring what made laborious reading did not.

The Internet is the cause of poor reading and writing habits, some say. Communicate well and you’ll succeed online. No matter what your topic or goal.

The written word communicates ideas. The Internet connects people with content. We must remove barriers between us and our audience. That’s the quickest path to making money online.

Here’s an interesting article from Search Engine Watch. Please read how you can communicate better. Getting to the point of your post and keeping eyes on the page is ultimate SEO.

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Do You Have A Tribe?

Working online means many hours in isolation. We sit at our laptop or desktop working at our online business. Usually at home or a handy place like Starbucks. Getting work done requires concentration and blocking out chatter and other people.

We’re social animals by nature and staying in touch digitally isn’t 100% satisfying. Our digital friends are part of our tribe – or we’re part of a larger tribe together. But nothing beats face-to-face contact. Shared experiences bring great rewards.

We all benefit from association with the right people. Who are the right people? How do we meet them? How do they add dimension to our lives? What are the qualities of those you want to have in your circles?

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When To Find a New Web Host

You can make money online without a web site. However, if you want a sustainable business that delivers regular deposits to your bank account a domain is a necessity.

That’s particularly true for niche and affiliate marketers. They need landing pages for offers. A well put together site trumps simple landing pages. That’s my opinion. Others may have a different take on the subject.

So, having one or more domains means securing a reliable host. HostGator is my choice for solid hosting services.

Most of us sign up with a web host and don’t think about it after that. In an ideal world that would be the way to go. We do not live and work in an ideal world.

I usually do an internal audit of my service providers every couple of months. I do this sometimes sooner. If clicks or sales drop off I check my engine carefully. Q1 of this year is approaching. I’m setting aside a day to perform diagnostics on my sales systems. Routine auditing of my service providers is a necessity. That’s not a nice-to-do-sometime-task.

My livelihood’s at risk here. The downside is losing sales. It’s worse losing long time customers. And it’s difficult to repair damage to my reputation. The upside is keeping things humming. During audit I often make improvements to funnels.

Let’s look at web hosts and how to tell when is it time to make a change. Too many stay with suppliers too long. This can be exceptionally harming to your site and online presence.

Here are ten signs it’s best for you to change your web host. Your site will benefit and your business will prosper.

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How to Target High-Income Buyers With AdWords

 

The marketing days of “toss it against the wall & see if anything sticks” are long, long gone. I understood the value of targeting my audience several decades ago when handling marketing and promotion for an NBA team then the Harlem Globetrotters.

The NBA then was not the dominant pro sports force it is today. Sellout crowds were rare and season ticket sales even more rare. College basketball was often a bigger draw than the NBA. And where NBA teams shared a market with a minor league ice hockey team the skaters usually drew bigger crowds.

My success came when I understood how to target my NBA audience in a market with pro football, major league baseball and a minor league hockey team – all with Division 1 college teams in our drawing area.

What I learned in my two NBA seasons played well when hired by the Harlem Globetrotters to bring needed skills to that venerable enterprise. Our tools then were rudimentary, but the basics haven’t changed much over time.

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You Can Make Money Online

 

make money online

 

 

“You can make money online.”

Understand that.

Believe it.

Repeat before you fall asleep: “I can make money on the Internet.”

Make that your mantra.

There are many people from all walks of life searching for ways to make more money.  The Internet is full of opportunities. Search for jobs or work at home possibilities and what comes up is usually a lot of hype!

Many offers sell “The Dream”. The Dream is telling you how you can make bazillion bucks while you sleep. Some top earners make millions on the Internet. They show you bank account records and sales records to prove what they do is real. But many selling the dream don’t actually make much money at all.

Now, there are a handful of people – I know many of them – that are Internet millionaires. These folks tell you the truth. They make money selling what they know, often teaching others how to make money online. Many develop products valuable to us working online.

What separates them from you is:

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