What to Consider for 2018 to Grow Your Internet Business

 

I’m serious about my Internet business. There are several people I follow online. Some I even pay for mentoring. One reliable resource is Gauher Chaudhry. He’s located in the Ontario province of Canada. Gauher’s specialty is banner advertising.

I work hard generating organic traffic. I also use paid advertising. SEO and other organic traffic generating tactics go only so far.

The idea is always ‘buy for a nickle and sell for a dime”. That along with understanding the purpose of business is creating customers demands we invest (spend) on our business.

Many I know fail their Internet business responsibility because they’d rather spend on shiny things. Those shiny lures may be a software program promising riches, or plugins auto creating popup ads, or some other nifty process to make you rich and your work easier.

However, you get a greater return via advertising than many of the shiny things we buy. Plan your Internet business is what we hear often. Part of that planning is allocating advertising dollars. As little as $5 a day gets you started. I believe you’d give me $5 if I promised to give you $10 in return.

That’s what business is about.

I buy many tools. Too many in the opinion of my friends. But I buy and test a product before I sell it. That goes for software. Hard 3 dimensional items I sell online like fishing reels or CPAP equipment I often test in a store. There’s nothing like handling a product and learning if you can put your faith in it.

I buy some other products I sell on my sites. Too many to mention here. The thing is I want to stand behind my products. I’m also very curious about quality and delivery. I want my customers, even though I rarely get to know them, to have a solid buying experience. That includes having products deliver what they promise in landing pages and upsell offers.

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EASY TRAINING TO INCREASE SALES REVENUE

 

It’s easy to get your sales people beyond product bullet points.  Here’s a simple method I used when Director of Marketing and Sales at a networking division of a major aerospace company.

When creating a telemarketing center with out call people very skilled in selling by phone we quickly learned, the sales prompt sheets did not cover information the customer wanted.  Many businesses fall prey to this trap.  That is telling the customer what we think is important rather than share what the customer wants to know.

We solved the problem and elevated in house-sales morale by having staff record questions they could not answer.  Our engineering Read the rest of this entry

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How to Create Content That Works

 

I read an article about creating content ‘people will love’. It’s great if people love your content. But I’d rather have content that works.
 
Content that works for me is content that achieves its purpose. Make sure you understand what you want to achieve with your content. What’s the purpose?
 
Does the content match your ideal customer’s expectations? Are you solving a problem? Does the content solidify your relationship with your ideal customer?
 
I once managed marketing for a technology company driven by an engineering mindset. We tried to sell whatever the engineers dreamed up. Rather than making what we could sell the company tried to sell what it could make.
 
One product was exceptional and spectacular.  We launched at a major trade show and prospective users jammed our booth. Everyone immediately  understood the product and wanted to play with it. They loved it.
 
Very few bought it. It didn’t solve a real problem. The investment in creating and launching a very innovative product was a total waste.

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Why People Don’t Make Money Online

start a business I help people make money online. I prefer helping people wanting to start and run an Internet-based business. Sure, I offer assistance to those chasing “the dream” of fast riches and quick returns with little work. However, my goal is developing a sustainable business I can operate anywhere I have an Internet connection.

The wife and I enjoy travel and spend as much time as possible away from our California home base. Wherever we go I have my laptop along and usually put in a few hours a day working online. It’s easy to do because I enjoy working at my online business. I usually awaken earlier than most and put in a couple of productive hours before others are up and about.  There’s always something to do to advance my business position.

The number one reason many people don’t make money online is they don’t ask for the order.

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Here’s Why Your Emails Are Ignored

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