Is Social Media Good for Business?

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So you have a website you promote vigorously through paid advertising. Do you also need social media for online money-making success?

Yes, you do.

Social media is definitely good for business promotion. How often do you click on paid ads compared to considering offers shared on social media? Paid advertising value is not denied. However, when you provide social media content that’s shared your offer taps into a buyer’s psyche differently.

People just react differently to paid ads than they do when something is shared. Shared social media is more benign and friendly. Think of it as a friend speaking directly to you. A friend has a different tone than a commercial on TV or radio.

Consider TV ads with actors people like and speaking in a conversational tone. My unscientific research tells me target demographics listen more to an ad with a likable person talking to the viewer directly.

I don’t know how communications are taught these days, but when I was in school we were instructed to speak to one person when on camera or behind a microphone. Have a mental picture of that one person and speak directly to him/her.

If you’ve developed a profile of your ideal customer it includes a mental image. Some actually write a page or two describing their ideal customer. That person’s likes, dislikes, lifestyle, ambition, goals, social situation and so on. Many include physical descriptions, as well.

Your spoken and written voice must speak to that ideal customer. It’s true people do business with people they like. Your fans like you and the information you provide. Keep that in mind when you create content. Focus on your ideal customer.

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6 Favorite Free Applications

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Like most of you I spend lots of time working on my Internet businesses. I’m always on the lookout for time-saving applications that actually save time and help me organize my files and to-dos.

There’s no sense complicating a business that promises fewer hours with greater return. The following is a list of my most favorite application programs. I use them constantly. They definitely work for me simplifying my work day.

I encourage you to check them out. My word of caution – do not download unless you believe you will actually use an app. Why clutter your PC or laptop with stuff. Download only what you will use. Keep your PC, Mac, and all mobile devices clean.

You can thank me later.

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