What to Consider for 2018 to Grow Your Internet Business

 

I’m serious about my Internet business. There are several people I follow online. Some I even pay for mentoring. One reliable resource is Gauher Chaudhry. He’s located in the Ontario province of Canada. Gauher’s specialty is banner advertising.

I work hard generating organic traffic. I also use paid advertising. SEO and other organic traffic generating tactics go only so far.

The idea is always ‘buy for a nickle and sell for a dime”. That along with understanding the purpose of business is creating customers demands we invest (spend) on our business.

Many I know fail their Internet business responsibility because they’d rather spend on shiny things. Those shiny lures may be a software program promising riches, or plugins auto creating popup ads, or some other nifty process to make you rich and your work easier.

However, you get a greater return via advertising than many of the shiny things we buy. Plan your Internet business is what we hear often. Part of that planning is allocating advertising dollars. As little as $5 a day gets you started. I believe you’d give me $5 if I promised to give you $10 in return.

That’s what business is about.

I buy many tools. Too many in the opinion of my friends. But I buy and test a product before I sell it. That goes for software. Hard 3 dimensional items I sell online like fishing reels or CPAP equipment I often test in a store. There’s nothing like handling a product and learning if you can put your faith in it.

I buy some other products I sell on my sites. Too many to mention here. The thing is I want to stand behind my products. I’m also very curious about quality and delivery. I want my customers, even though I rarely get to know them, to have a solid buying experience. That includes having products deliver what they promise in landing pages and upsell offers.

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How to Build (and Run) a Content Marketing Calendar

 

Operating an Internet affiliate marketing business can be challenging. That’s especially true managing content marketing. I struggled for a while until I developed a sensible method for organizing my content marketing. Managing content is an uphill climb for many of us with a single affiliate marketing site supported by social media.

As I added niches to my marketing mix the task became daunting. Now, with many sites across several niches I keep my marketing management from the “herding cats” category. I had to develop a system that made sense to me. It had to be workable for my work habits and approach to generating organic traffic.

I realize my system may be awkward to implement. That’s why I don’t offer it as a product. However, the following article from Smartbug may be just the right method for you to organize your content marketing. I recommend using these tips as a guide for developing your marketing calendar system.

How to Build and Run a Content Marketing Calendar By Christopher Hutchens

“It’s all about content.”

You’ve probably heard this phrase uttered from your agency or marketing department sometime in the last several years, but it’s one that can’t be overstated.

Today’s consumer spends more time researching before making a purchase than ever before, and companies who are willing to provide the best and most helpful content to these consumers are usually the ones rewarded over time.

But creating a successful content marketing strategy takes time, planning, analysis, and repetition—all of which take a commitment from your content marketing team.

In this blog post, we’ll show you step by step how you can build a content marketing calendar that you and your team can use to create successful content that drives traffic to your site and improves your website’s SEO over time.

  1. Start with an Excel doc or Google Sheets and create a living document where your calendar and blog titles will live.

At SmartBug, we use Google Sheets, which allows consultants and strategists to collaborate when developing content. On the spreadsheet, there are multiple tabs that we use to plan out all of the content we produce.

The first tab is a rolling 90-day calendar, with each month broken out by deliverable, such as which blogs will be posted in a given week, which emails will be sent, which premium content will be launched, etc. The 90-day calendar tab is our go-to tool for knowing where we stand on any given piece of content.

The next tab in our content calendar is where we develop blog titles. In this tab, we keep a running list of all titles, with additional columns for targeted keywords, keyword difficulty score, and search volume (we’ll touch on these later in the post).

And finally, you’ll want to create a tab for all of your content offerings. Once you begin publishing several blogs a month and start launching ebooks, landing pages, and infographics, you’ll want a place to store these assets. So create a tab that houses everything you’ve created, and add in the URL links for easy reference later on.

Your content calendar can certainly have more than three tabs (we have lots here at SmartBug), but these are the basics we’d recommend when setting up your content calendar.

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Factors Driving Affiliate Marketing Growth

Affiliate Marketing canstockphoto6139902

 

Although key factors drive affiliate marketing growth in the coming years; online business failure and fears of a crowded market place cause some good people to back away from an online business, especially affiliate marketing.

These good people may think the Internet is getting too crowded for new entrepreneurs. Perhaps growth information in this post can help put those fears at rest.

Consider Please These Facts:

  1. Internet growth means many, many opportunities exist for anyone wanting to start an online business. More opportunities crop up daily.
  2. Consider today’s Cyber Monday sales – greater than last year. Major retailers from Walmart to The Home Depot are driving sales via their web sites. More people purchase on line than ever before. And they become returning customers.
  3. Business thrives when solutions meet existing demand. Today’s analytic tools provide outstanding data indicating which niches are good to enter and which are cooling. Remember, your product is determined by the customer want or need it satisfies. Many, many pizza parlors surrounded the Eastern Michigan University when Tom Monaghan and his brother started Domino’s. There product was not pizza. Domino’s sells convenience.
  4. 95% of people trying to make money on the Internet earn less than $500 a year. That’s because most want to get rich quick. Most fail on the Internet because they want to make fast money online. The objective is starting and running an Internet based business. Just about everyone I know working online makes a reasonable amount each month. When I last moved the moving company crew chief shared with me he earns $35,000 a month selling on Amazon and eBay. He’d been building his business over six years and was soon leaving his job to work online full-time.
  5. Most people quit working online when they learn there is simply no way you can buy a $27 software program that runs while you sleep and pulls in big bucks to your bank account with you doing nothing. For online money-making success understand this: success knows you are starting a business. The Internet is not just another J-O-B opportunity. Be prepared to learn necessary lessons that create sustainable income via the Internet.

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33 Sensational Email Subject Lines

email marketing - Copy Noah Kagan and our friends at SumoMe bring us the best idea list I’ve seen for writing email subject lines that get more opens.

After looking at this list (below) I tweaked previously sent emails, added new subject lines based on suggestions (below) and SHAZAM . . . those retread emails got more opens than when originally sent.

We can always do better marketing our jams and jellies, especially when sending offers to our list(s). After all, the money is in the list – right? And email is the cheapest component of our marketing mix – yes it is.

The subject line gets the email opened. The opening line gets the email read. Pay more attention – it only takes a moment or two – to your subject lines.

Here’s Noah Kagan’s SumoMe list. Study it and use the ideas to get more opens and more sales.

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You Can’t Do Everything At Once

 

Most of us use affiliate marketing to launch an online business. There are many bits and pieces of advice how best to do that.

Some suggest a simple web site promoting a product or product niche. Others say advertising via Google or Bing is the way to online riches. Another camp believes in email marketing; building a list and marketing to that list.

All three and other approaches work well. However you cannot do all at once. Each is a skill some develop into an art form. The top Internet money-makers usually use a combination. They’ve developed large email lists over time. Their followers open each email and often buy the offers.

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