How to Build (and Run) a Content Marketing Calendar

 

Operating an Internet affiliate marketing business can be challenging. That’s especially true managing content marketing. I struggled for a while until I developed a sensible method for organizing my content marketing. Managing content is an uphill climb for many of us with a single affiliate marketing site supported by social media.

As I added niches to my marketing mix the task became daunting. Now, with many sites across several niches I keep my marketing management from the “herding cats” category. I had to develop a system that made sense to me. It had to be workable for my work habits and approach to generating organic traffic.

I realize my system may be awkward to implement. That’s why I don’t offer it as a product. However, the following article from Smartbug may be just the right method for you to organize your content marketing. I recommend using these tips as a guide for developing your marketing calendar system.

How to Build and Run a Content Marketing Calendar By Christopher Hutchens

“It’s all about content.”

You’ve probably heard this phrase uttered from your agency or marketing department sometime in the last several years, but it’s one that can’t be overstated.

Today’s consumer spends more time researching before making a purchase than ever before, and companies who are willing to provide the best and most helpful content to these consumers are usually the ones rewarded over time.

But creating a successful content marketing strategy takes time, planning, analysis, and repetition—all of which take a commitment from your content marketing team.

In this blog post, we’ll show you step by step how you can build a content marketing calendar that you and your team can use to create successful content that drives traffic to your site and improves your website’s SEO over time.

  1. Start with an Excel doc or Google Sheets and create a living document where your calendar and blog titles will live.

At SmartBug, we use Google Sheets, which allows consultants and strategists to collaborate when developing content. On the spreadsheet, there are multiple tabs that we use to plan out all of the content we produce.

The first tab is a rolling 90-day calendar, with each month broken out by deliverable, such as which blogs will be posted in a given week, which emails will be sent, which premium content will be launched, etc. The 90-day calendar tab is our go-to tool for knowing where we stand on any given piece of content.

The next tab in our content calendar is where we develop blog titles. In this tab, we keep a running list of all titles, with additional columns for targeted keywords, keyword difficulty score, and search volume (we’ll touch on these later in the post).

And finally, you’ll want to create a tab for all of your content offerings. Once you begin publishing several blogs a month and start launching ebooks, landing pages, and infographics, you’ll want a place to store these assets. So create a tab that houses everything you’ve created, and add in the URL links for easy reference later on.

Your content calendar can certainly have more than three tabs (we have lots here at SmartBug), but these are the basics we’d recommend when setting up your content calendar.

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33 Sensational Email Subject Lines

email marketing - Copy Noah Kagan and our friends at SumoMe bring us the best idea list I’ve seen for writing email subject lines that get more opens.

After looking at this list (below) I tweaked previously sent emails, added new subject lines based on suggestions (below) and SHAZAM . . . those retread emails got more opens than when originally sent.

We can always do better marketing our jams and jellies, especially when sending offers to our list(s). After all, the money is in the list – right? And email is the cheapest component of our marketing mix – yes it is.

The subject line gets the email opened. The opening line gets the email read. Pay more attention – it only takes a moment or two – to your subject lines.

Here’s Noah Kagan’s SumoMe list. Study it and use the ideas to get more opens and more sales.

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    JVZoo Product Feed

  • Explaindio Video Vault How To Get Whitelabel Animated Explainer Video Templates And Sell Them To Online and Offline Business On Autopilot.

Search Engine Strategies

seo canstockphoto5764453 Wonder why you don’t make more money online? Perhaps it has something to do with SEO. Your online earnings are determined by how easy it is to search and find your product/service offer.

Most likely your competitors pay attention to Search Engine Optimization. SEO is simply how to get more traffic directed to your offer by Google, Bing or some other search engine. More in this case means a higher ranking when a user searches using words associated with your product offer.

Search Basics

Let’s simplify SEO. The Internet is basically a method for connecting people with information. Search engines rapidly scan the Internet for information someone seeks.

They do this by sending bits of code called bots that look for what you seek. These bots crawl the web looking for data based on the keywords a person specifies in the search bar of a search engine.

Google is the #1 search engine in use. More than 1.1 billion people use Google each month. Compare that to Bing with 350 million average monthly users. Go to eBizMBA Rank for the list of the top 15 search engines in use today.

Online marketers do not have to know the mechanics of search engines. They just have to know how to use them to benefit a  business or campaign. We tend to make too much of technology making Internet what it is.  Some use that complexity to their advantage selling how-to programs.

A basic key to optimizing your site for search engines is selecting the best keywords associated with your offer. I use a great keyword tool Long Tail Pro. It is inexpensive, easy to learn how to use, and gives me a competitive advantage in some crowded product niches.

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Long-Tail Keywords – Worth The Effort?

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This article by Jill kocher first appeared on practicalecommerce.com.

I’m reprinting it here because successful affiliate marketing has a “use all tools” foundation. Carefully choosing correct keywords and long-tail keywords are important to my marketing mix.

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