Successfully marketing your business today means you cannot rely on tired, busin Pong ess as usual techniques and strategies that brought you to where you are.

Somewhere along the way I coined the phrase, “Do not Pong it!”, meaning – do not get bogged down with old stuff people do not remember, and do not use obscure references and examples. Too many prospects simply do not relate to things only important to our personal experience.

Read the rest of this entry