Is Social Media Good for Business?

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So you have a website you promote vigorously through paid advertising. Do you also need social media for online money-making success?

Yes, you do.

Social media is definitely good for business promotion. How often do you click on paid ads compared to considering offers shared on social media? Paid advertising value is not denied. However, when you provide social media content that’s shared your offer taps into a buyer’s psyche differently.

People just react differently to paid ads than they do when something is shared. Shared social media is more benign and friendly. Think of it as a friend speaking directly to you. A friend has a different tone than a commercial on TV or radio.

Consider TV ads with actors people like and speaking in a conversational tone. My unscientific research tells me target demographics listen more to an ad with a likable person talking to the viewer directly.

I don’t know how communications are taught these days, but when I was in school we were instructed to speak to one person when on camera or behind a microphone. Have a mental picture of that one person and speak directly to him/her.

If you’ve developed a profile of your ideal customer it includes a mental image. Some actually write a page or two describing their ideal customer. That person’s likes, dislikes, lifestyle, ambition, goals, social situation and so on. Many include physical descriptions, as well.

Your spoken and written voice must speak to that ideal customer. It’s true people do business with people they like. Your fans like you and the information you provide. Keep that in mind when you create content. Focus on your ideal customer.

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How To Get More Customers

 

In conversation with associates recently a long forgotten book came to mind. Our discussion involved how target customers accept information.

I’m told we hear 20,000 – 30,000 every day. We spend more than half our day listening. Yet we remember only 20% or so of what we hear.

All of us filter what we hear. We actually tune out much of what people say to us. We automatically reject what we do not believe. Whether or not what we believe is true we reject opposing views.

How we learn is complex. What we remember and why we remember it is also complex. As marketers it is our job to break through the voice of judgement (VOJ) telling a target customer to reject something different from what they believe.

Breaking through that VOJ involves ‘positioning’. ‘Positioning’ is our effort to have our offer viewed as having a clear, unique, and advantageous position in the consumer’s mind.

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You Can’t Do Everything At Once

 

Most of us use affiliate marketing to launch an online business. There are many bits and pieces of advice how best to do that.

Some suggest a simple web site promoting a product or product niche. Others say advertising via Google or Bing is the way to online riches. Another camp believes in email marketing; building a list and marketing to that list.

All three and other approaches work well. However you cannot do all at once. Each is a skill some develop into an art form. The top Internet money-makers usually use a combination. They’ve developed large email lists over time. Their followers open each email and often buy the offers.

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Increase Revenue With Low-Cost Video

Video - canstockphoto6693432 No doubt video is a top sales tool. Evidence abounds proving that video is great for explaining products/services and educating an eager public about your offer. Of course YouTube is tops for video hosting.

Often overlooked is the great value to posting native videos on Facebook. Here’s an article by Shirley Pattison describing how you and your offers benefit by putting your videos in front of Facebook’s 1.04 daily Facebook active users.

Shirley tells us ” Read the rest of this entry

    JVZoo Product Feed

  • Explaindio Video Vault How To Get Whitelabel Animated Explainer Video Templates And Sell Them To Online and Offline Business On Autopilot.

Reuse Your Content – For Higher Ranking & More Sales

A strength of the Internet is nothing is never ‘one and done’ – what you publish is available forever. What you put up may never go away. That’s true unless you remove your website or blog site where content resides. Even then ‘shares’ of your material may be on other sites – forever.

However, not everyone reads your blog posts when you put them up. Not everyone opens your email messages when you send them. How do we get more from our content? How can we get more email opens?

Here are some tips for getting maximum bang for your content creation effort.

Armando Roggio never fails to offer great online marketing tips. In a recent post he recommends starting a podcast using recycled material. This item is an excerpt from a recent post by Armando. He offers a tried and true tip for recycling your material.

Podcast 3 As the year starts anew, so can content marketing. For January 2016, consider creating a podcast from your blog posts.

Each episode of the podcast might be as simple as reading a post verbatim, perhaps, with an opening introduction and closing thank you.

According to a report on statistics website Statista, about 17 percent of American adults listen to podcasts. But it is estimated that only about three percent of marketers use podcasts to reach potential customers. This may mean that podcasting could represent an opportunity for some small businesses to engage potential customers in a less competitive environment.

A blog-driven podcast might have a secondary benefit, too. In 2016, website accessibility may garner some attention, as regulatory bodies, courts, and businesses define what it means to make a website accessible to folks with disabilities.

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