You Can’t Do Everything At Once

 

Most of us use affiliate marketing to launch an online business. There are many bits and pieces of advice how best to do that.

Some suggest a simple web site promoting a product or product niche. Others say advertising via Google or Bing is the way to online riches. Another camp believes in email marketing; building a list and marketing to that list.

All three and other approaches work well. However you cannot do all at once. Each is a skill some develop into an art form. The top Internet money-makers usually use a combination. They’ve developed large email lists over time. Their followers open each email and often buy the offers.

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Increase Revenue With Low-Cost Video

Video - canstockphoto6693432 No doubt video is a top sales tool. Evidence abounds proving that video is great for explaining products/services and educating an eager public about your offer. Of course YouTube is tops for video hosting.

Often overlooked is the great value to posting native videos on Facebook. Here’s an article by Shirley Pattison describing how you and your offers benefit by putting your videos in front of Facebook’s 1.04 daily Facebook active users.

Shirley tells us ” Read the rest of this entry

Reuse Your Content – For Higher Ranking & More Sales

A strength of the Internet is nothing is never ‘one and done’ – what you publish is available forever. What you put up may never go away. That’s true unless you remove your website or blog site where content resides. Even then ‘shares’ of your material may be on other sites – forever.

However, not everyone reads your blog posts when you put them up. Not everyone opens your email messages when you send them. How do we get more from our content? How can we get more email opens?

Here are some tips for getting maximum bang for your content creation effort.

Armando Roggio never fails to offer great online marketing tips. In a recent post he recommends starting a podcast using recycled material. This item is an excerpt from a recent post by Armando. He offers a tried and true tip for recycling your material.

Podcast 3 As the year starts anew, so can content marketing. For January 2016, consider creating a podcast from your blog posts.

Each episode of the podcast might be as simple as reading a post verbatim, perhaps, with an opening introduction and closing thank you.

According to a report on statistics website Statista, about 17 percent of American adults listen to podcasts. But it is estimated that only about three percent of marketers use podcasts to reach potential customers. This may mean that podcasting could represent an opportunity for some small businesses to engage potential customers in a less competitive environment.

A blog-driven podcast might have a secondary benefit, too. In 2016, website accessibility may garner some attention, as regulatory bodies, courts, and businesses define what it means to make a website accessible to folks with disabilities.

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Internet Money-Making, SEO & Keywords

Keywords - canstockphoto15692610

I remember how difficult it once was finding things on the Internet. That changed when search engines like Google and Yahoo made it possible to find most anything on the web in seconds. While writing this I entered “most popular cattle breed in Kenya”  in Google and got 493,000 results an instant later.

Search engines make it easy for us to find information of all kinds whether video, text or images online. Internet marketers need to know to make it easy for customers to find their products online. That’s where keywords and search engines come into play.

Keywords are what we enter as a query in a search engine. Whether we use Google, Bing, Yahoo, YouTube or any other, the key to finding anything is accurate keywords. Think of my example above searching Kenyan cattle and how many different ways we can search that topic. English speakers do not all speak English alike. In the U.S. regional speech patterns result in different word sequences. Different urbans backgrounds do the same.

How would a cattle industry person query Kenyan cattle? Or an ecologist? Perhaps an economist would use different words entirely. The Internet marketer’s task is finding as many keywords as generally used for searching for a customer solution online. That’s a basis of SEO – Search Engine Optimization.

There are 40 or more tags attached to this post. Those tag words and phrases allow Internet users to find this post for information it contains. My Internet ads have many thousands of keywords in the ad structure. Most of those are long-tails.

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Is Social Media Good for Business?

social media 3

So you have a website, do you also need social media?

Yes, you do.

It’s good for business.

I’m active on virtually all popular social media sites. Each has its unique user types with some overlap. Users favor one social media over others. They may be active on several. But they favor one and spend more time with it.

I post to the most popular. This allows me to repurpose content. No reason to post only original content for each site. Simple headline changes are a must. Reworking some wordage is important.

These simple things give me better standing with Google and ranking. Google wants fresh, unique content. Taking a moment or two – and that’s all it takes – gets the job done. Google’s web crawling spiders like change to content, no matter how small.

I like social media’s immediacy. Something comes to mind and I post. I use Buffer. It allows me to schedule posts to several social sites at one time. I set social media posts for a week at a time.

There’s a strong return from social media. That’s especially true when followers share posts. The reach is exponential. I shared an item on Google+ that astounded me with the response.

Granted Google+ is not a priority. Many expect it to go away any hour. But this one graphic with a product link got nearly 20,000 clicks! I learned this only when checking my stats for that product and traced a jump to Google+.

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