When strolling through a local big box store the middle of July I was surprised to see a Halloween teaser display. Nearly three months before Halloween this display opened sales for this special holiday.
By the time Halloween rolls around this store will have sold virtually all the most desirable Halloween decorations. And many are very expensive. Halloween purchases have a huge impact on annual GDP revenues. (detailed report here)
If you are an online marketer you must act now for Christmas. You are already too late to cash in on Halloween. As a marketer it’s important to start mapping out your holiday sales strategies in advance ideally, around 6 to 9 months prior to the festive season.
If you need a Christmas product to sell click this link.
Here are a few key reasons why early planning is vital;
1. **Competition**; The holiday period is fiercely competitive so getting a head start allows marketers to craft impactful strategies that set them apart.
2. **Inventory Management**; Managing stock levels to meet holiday demand requires coordination with suppliers and logistics partners, which can be time consuming especially when dealing with suppliers.
3. **Campaign Development**; Crafting marketing campaigns involves tasks like content creation, design work and ad placements that all require time and thought. Early planning ensures the creation of high quality campaigns.
4. **Promotion Scheduling**; Effective promotion planning involves pinpointing dates like Black Friday and Cyber Monday for promotions. Early preparation helps in timing promotions
5. **Customer Engagement**; Building excitement and engaging customers through holiday promotions email marketing efforts and social media campaigns is more impactful when initiated early on.
6. **Technical Readiness**; Making sure that your website and other digital platforms can handle increased traffic during the holiday season is crucial, for a customer experience.
To prepare for the holiday season it’s important to conduct load testing focus on speed optimization and prioritize delivering an user experience.
Analyzing holiday performance and current market trends takes time. Planning ahead lets marketers leverage this data to tune their strategies.
Building partnerships, with influencers, affiliates or other brands can boost marketing efforts. These collaborations require time to establish and coordinate effectively.
Continuous testing and optimization through A/B tests and performance data analysis is key. Starting allows for time to make necessary adjustments.
Careful planning for budget allocation in holiday campaigns is crucial. Early preparation aids in optimizing spending and maximizing return, on investment.
By getting a head start online marketers can be well-equipped to take advantage of increased consumer spending during the seas
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