What is evergreen? In public relations evergreen is a timeless press release. One that can be sent out anytime. In journalism, evergreen is an article that doesn’t age. You can publish it anytime. I use it here to identify a blog post that is also timeless. You can post an evergreen article any day of…
3 Reasons To Start a Side Hustle
I’m an example of someone who started a business on the side while working for someone else. Many years ago I began consulting with entrepreneurs while director of marketing for a major aerospace defense corporation. My clients came to me. I gave freely of my ideas and how they could solve problems. One day I…
Why Automate Social Media?
Not everything of value is current. Some evergreen articles have had value for years. Here is one such item published eight years ago. Are You Automating Your Social Media? Written by Mic Adam on 25 October 2013. It is just over a month ago that Belgium had its first #kloutparty. To attend you needed to…
Why Tell Me A Story?
Why Tell Me a Story Since the beginning of time, people told stories. Some to inform. Others to persuade. Many to entertain and enlighten. We all like stories. Early history was oral. Stories that were passed down from generation to generation. Friends and co-workers usually tell stories about their problems. Or their successes. Or their…
How To Choose A Niche
How did you choose your niche? Proper niche selection is critical to business success. Many of us initially gravitate to the big three: relationships, money, weight loss. They certainly are profitable. If you drill down using long keywords you may be more successful. By that, I mean focusing your niche on specific prospects. Weight loss…