Let’s discuss the art of selling. Years ago a super salesman told me, “If you would sell what a customer buys, you must see it though a customer’s eyes”. Selling has not changed over the years, however the medium carrying the sales message has changed often. Messaging methods evolve. How many billboards do we see…
Success Secrets – For This Down Economy
Great changes bring great opportunities. Learn how to recognize an opportunity when things go wrong. Last year (2020) was a disaster for business overall. Peel a few layers from that onion and figure out how to take advantage of the situation. Start with the understanding that your product is determined by the customer want…
A ‘Big Blog’ Strategy Anyone Can Use for More (and Better) Traffic
Some blog posts and articles about online traffic are too good not to share. This outstanding piece by Sonia Simone of Rainmaker Digital is required reading.
Learn These Skills, Be More Persuasive, And Grow Your Business
Persuasive people have a knack of getting what they want. They are people very good at getting other people to do what they want, especially at work. History remembers these people, usually leaders of movements, companies, armies, and countries. Just how does someone rise from often humble beginnings to lead a nation or grand army?
Reuse Your Content – For Higher Ranking & More Sales
A strength of the Internet is nothing is ever ‘one and done’ – what you publish is available forever. What you put up may never go away. That’s true unless you remove your website or blog site where content resides. Even then ‘shares’ of your material may be on other sites – forever.