SEO: Google now favors sites that are mobile friendly. What that means is Google gives higher rankings to sites that easily read across all platforms from desktop PCs, to laptops, tablets, and Smart phones. Google spiders crawl the web, picking up information that feeds into basic algorithms determining search rankings. If your site is not…

By Bell Beth Cooper Finding the right time to post on social media can be tricky, especially when each different social network has its own audience to think about. And we’ve written a few different articles here on the Buffer blog that touched on how to come up with the best time to Tweet. And yet, we…

MARCH 25, 2015 • CAROLYN KMET In early February, Bitly, the popular URL-shortening service, partnered with affiliate tool Viglink to auto-monetize every shortlink generated by Bitly’s millions of users. To understand the impact of this partnership, consider that Bitly encodes more than 600 million links per month. Those links generate approximately eight billion clicks monthly. Today,…

      Anna Pfeiffer , a marketing strategist at marketing automation services provider Bronto Software, identifies her top 10 must-have components for a successful email marketing program. Here they are:   Creative and content that are engaging to your subscribers:Convey your brand personality and interact with your subscribers, Pfeiffer said. For example, ask them questions, seek…

By Jimmy Daly  A little email marketing automation can go a long way in keeping customers happy. Marketing doesn’t end after the conversion. In fact, that’s where it begins. It costs 7x more to acquire a new customer on average than it does to keep an existing one. Customer retention is too important (and expensive) to overlook….