Anna Pfeiffer , a marketing strategist at marketing automation services provider Bronto Software, identifies her top 10 must-have components for a successful email marketing program. Here they are:   Creative and content that are engaging to your subscribers:Convey your brand personality and interact with your subscribers, Pfeiffer said. For example, ask them questions, seek…

By Jimmy Daly  A little email marketing automation can go a long way in keeping customers happy. Marketing doesn’t end after the conversion. In fact, that’s where it begins. It costs 7x more to acquire a new customer on average than it does to keep an existing one. Customer retention is too important (and expensive) to overlook….

By Dennis Yu We told you Facebook was getting into marketing automation. Let’s look at some of the specifics and examine the implications.

ARMANDO ROGGIO   Content marketing, which seeks to attract site visitors and, ultimately, customers, is one of the most popular trends in marketing. The key is producing interesting, useful, or entertaining articles, images, or video that folks will seek out. In a 2012 article, I wrote, “Great blogs are often the result of great content in…

There is a fine line between advertising and SPAM. Sadly, many online business owners do not understand the difference. Learning how to effectively advertise your Internet business is critical to your success. You cannot make money online without knowing how to get customers. We explain this in great detail in a free ebook The Ultimate…