MARCH 25, 2015 • CAROLYN KMET In early February, Bitly, the popular URL-shortening service, partnered with affiliate tool Viglink to auto-monetize every shortlink generated by Bitly’s millions of users. To understand the impact of this partnership, consider that Bitly encodes more than 600 million links per month. Those links generate approximately eight billion clicks monthly. Today,…
Top 10 Email Marketing Must-Haves
Anna Pfeiffer , a marketing strategist at marketing automation services provider Bronto Software, identifies her top 10 must-have components for a successful email marketing program. Here they are: Creative and content that are engaging to your subscribers:Convey your brand personality and interact with your subscribers, Pfeiffer said. For example, ask them questions, seek…
Behavioral Emails That Keep Customers Coming Back (with Examples from My Inbox)
By Jimmy Daly A little email marketing automation can go a long way in keeping customers happy. Marketing doesn’t end after the conversion. In fact, that’s where it begins. It costs 7x more to acquire a new customer on average than it does to keep an existing one. Customer retention is too important (and expensive) to overlook….
Why Facebook is a Marketing Automation Powerhouse
By Dennis Yu We told you Facebook was getting into marketing automation. Let’s look at some of the specifics and examine the implications.
4 Content Lessons from Leading Blogs, for 2015
ARMANDO ROGGIO Content marketing, which seeks to attract site visitors and, ultimately, customers, is one of the most popular trends in marketing. The key is producing interesting, useful, or entertaining articles, images, or video that folks will seek out. In a 2012 article, I wrote, “Great blogs are often the result of great content in…