Qualified site traffic means more sales. Several decades ago hi-tech trade shows blanketed the landscape. The largest was Comdex. It drew more than 100,000 attendees. Millions were spent by exhibitors for show floor space. All competed for foot traffic through their exhibit. Most used giveaway gimmicks to draw people in. Getting traffic like that did…
Aspirational versus Inspirational
Reblog from Gloria Mattioni’s ‘Be Reckless’ We live in an “aspirational” society. Aspiration and ambition could be good things but often drive people crazy. Aspiration refers to material things you can possess. Inspiration refers to immaterial things you wish to be. When you choose “have” versus “be”, you set yourself up for disappointment and frustration….
Stop Selling and Solve Problems
“If you would sell what your customer buys, you must see it through your customer’s eyes.” Know your niche and know what you are selling. Domino’s built its business selling convenience. The company started in a college town. There were many pizza places catering to students. None delivered product to the customer. Rolex sells jewelry….
How to Make Your Next Sale
Selling is easy. Have a product somebody wants. Find that person. Ask them to buy. Most of us go wrong because: We have a bad product, We sell to the wrong audience, Our pricing is wrong, We make a bad offer. Let’s take a closer look at why our sales are off. Successful…
#1 Success Killer
The # 1 success killer is giving up. That’s it. People fail because they give up. Giving up is easy to do. It may be painful and emotional. But it is easy. You just stop. A lot like pulling to the side of the road, turning off the engine, and wondering what to do next….
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