Twitter

Never forget: Traffic is the fuel running your Internet business engine.

Your primary business goal is to create customers. I should say ‘create repeat customers’.  That is how you build a business paying you week after week, month after month, year after year. The key to selling online is traffic. Twitter ads generate good traffic and should be part of your marketing mix.

Anyone can sell something online. I have a revenue stream selling on Amazon and eBay. You can sell something online easily. Try it today. Look around your home or apartment for something of value that you no longer need. Put it on Craig’s List and I bet you sell it in a few days.

I mention Craig’s list because that is the easiest method. Run your ad. Then buyers contact you.  You meet and exchange the item for cash. No checks, please. Cash only.  

Although I and others make money selling on Amazon and other e-commerce sites, my sustainable business takes another direction. However, the process is similar.

In all my Internet businesses I seek to optimize and automate the processes. I use Buffer, a free utility, to post many times a day on social media. That’s automation.

Another automation example is I use AWeber to schedule broadcast email messages to my lists. AWeber is also my autoresponder and list manager. Click on a lead magnet and when you give up your email address it automatically goes to a specific list on AWeber. Then AWeber sends a confirmation message back to  you with directions how to download the lead magnet. That’s automation. 

When I run an ad campaign I use analytic tools to monitor performance, optimizing the campaign for better and better results. Optimization and automation allow people like me to run an Internet business from anywhere. 

It doesn’t matter if you are a newbie or have online marketing experience. You must continue learning the ins and outs of online money-making. There are several stages to learning something. The goal is to understand a topic well enough to teach it to someone else. I concentrate on learning more about Internet traffic and how to get more traffic to my various web sites. I sell in several niches and each requires an approach slightly different from the others. 

There are some experts around. And I pay them to teach me how to use tools familiar to us all. Anyone can run ads on Bing or Google. Do you know the advertising differences comparing Bing and Google? Do you use social media to promote your brand or business? Can you teach me the best method for advertising on Pinterest, Facebook, LinkedIn or Twitter. If you cannot teach it you really do not know the subject.

Part of my optimizing is making the best use of my time. That’s why I’m passing along the following tutorial by Vince Reed. Vince is a traffic master. I’m lucky to know Vince, having met him at an industry event a couple of years ago. Here’s a Twitter ad tutorial Vince posted a month ago. It is definitely worth your time.  

Twitter is a social media site where users interact and post 140 character messages or ‘tweets’.

From a marketing perspective, Twitter is powerful because you can target users and jump into their conversations based on different keywords that you choose.

The keywords for Twitter are the actual conversations and tweets that are happening in real-time! Talk about targeted…I take full advantage of this when it comes to driving traffic to my blog.

There are 3 main types of Twitter ads I use to drive traffic to my blog.

1.     Twitter Promoted Tweets

2.     Twitter Website Cards

3.     Twitter Video Ads

Below I will walk you through each type of Twitter ad, the advantages, and give you a few tips on how I leverage Twitter ads to get traffic to my blog.

1. Twitter Promoted Tweets

Twitter Promoted Tweets are just like any other tweet.  The only difference is advertisers can pick a normal tweet and pay for that tweet to reach a wider group of users than just your current followers.

Let’s pretend I want to run a Promoted Tweet and drive to one of my blog posts.

You’d first access your Twitter Ads dashboard and click on “Create new campaign” then “Website clicks or conversion”.

Twitter Image 1

This will take you to a page where you set up your ad. There are 4 steps:

1.     Overview

2.     Audience

3.     Budget

4.     Creatives

Overview – This step is where you name your campaign and set how long you want to run your campaign for.

Audience – This step is where you decide who you want to target for your Twitter Promoted Tweet.  You can target keywords, followers, other Twitter user followers, behaviors, location, etc. Choosing an audience is a crucial step to your ads success.

Budget – This step is straightforward. Set a total budget for the entire campaign as well as a daily budget. For example, if you wanted to run an ad for 5 days and spend $10 a day, you would set your daily budget at $10 and your total budget at $50.

Creatives – This is where you choose which previous tweet you want to promote.

Twitter Image 2

Twitter also gives you the option to create a new tweet or a website card, but I’ll save that for the next ad type.

Once you have chosen your tweet, click launch at the top and Twitter will review your ad then you’ll be good to go!

2. Twitter Website Cards

Twitter Website cards are very similar to Twitter Promoted Tweets, except they come attached with an image + a call to action.

Here’s  an example of Twitter Website Cards:

Twitter Image 3

As you can see, Twitter Website Cards look different from Twitter Promoted Tweets. The image and the clear call-to-action looks really nice and helps your tweet stand out in the crowd in the Twitter Newsfeed.

In order to create a Twitter Card, you take the same exact steps as I mentioned above when creating a Twitter Promoted Tweet.  The only difference is when you get to the creative section of creating your ad.

Twitter Image 5

You can also create a website card before setting up your actual ad. This is the way I do it and recommend.

You’ll want to click on Creatives in the Twitter Ads Back Office and click Cards.

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Once you click on cards, you’ll want to click on Website then Create Website Card.

Twitter Image 7

This is where you create your card. As you can see below, you can upload an image, enter the URL of your website, choose a headline, and create a call to action.

Image dimensions must be at least 800 pixels wide and 320 pixels high.

Twitter Image 3

Once you have filled in all necessary card content, click create your card. You then can compose a tweet with your newly made Twitter Card.

Twitter Image 9

You now have the option to tweet the card organically to your Twitter Timeline, or you can choose the Promoted-Only option (meaning you want to run an ad with your card).

Twitter Image 10

Once you select promoted only, choose the campaign you want to run and you are good to go!

3. Twitter Video Ads

Last we have Twitter Video Ads. I truly believe Video is the future of marketing, so I highly recommend taking full advantage of Twitter Video Ads.

Here an example  of Twitter Video Ad I Run:

Twitter Image 11

To run a Twitter Video Ad, click on Create New Campaign inside the Twitter Ads Manager.

Twitter Image 13

Just like the previous Twitter Promoted Tweet and Twitter Website Card, you will have 4 steps: Overview, Audience, Budget and Creatives.

When you get to creatives, you will see the image below:

Twitter Image 14

This is where you will fill out the designated fields and upload the video you want to run an ad too.

You can also create your video ad from the creatives option.

Twitter Image 15

Then you want to click on “Upload A Video”.

Twitter Image 16

Upload your video and it will take you to a page that looks like this:

Twitter Image 17

Fill out all of the necessary fields, choose Promoted Only, pick which campaign you want to attach your new Twitter Video Ad too! It’s that simple.

In conclusion, Twitter is a strategy I have been using for years and as you can see, Twitter is not only simple, but also extremely effective.

Copy this post and study Vince’s Twitter ad tactics. Learn his way of advertising on Twitter. Then expand your traffic understanding with Traffic Masters Academy. Traffic Masters Academy is an outstanding traffic course. Each module is taught by a different Internet money-maker, all tops in their field and at the top of online money-making lists. 

Making money online is not a mystery. Yet, some of us make it very confusing by not learning from the experience of others. Would you expect a surgeon to successfully operate without education and training? Of course not.

Education tells you the ‘why’.

Training tells you “how”. 

Click here for direct delivery of my blog posts. 

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