With exponential changes in the marketing landscape over the last decade, Marshall McLuhan’sproclamation “The medium is the message” has gained new meaning.

Faced with a constant deluge of information and brand messaging, it has become a necessity for companies to be in front of customers’ eyes more than ever before, thanks to perpetual connectivity.

A strong multichannel marketing campaign uses a combination of direct and indirect means of communication to reach a broad target audience. In turn, customers are encouraged to take action through the channel of their choice. At the end of the day, multichannel marketing is all about options.

There’s no denying that customers these days have a lot of control over the buying process and consumption of information. They determine both the “how” and the “when” of the cycle leading to a conversion.

Today, there are a myriad of ways to reach consumers. As the number of applicable platforms rises, multichannel digital marketing will be more than just advantageous – it will be vital to a brand’s success.

Here are seven tools to consider when putting your strategy together.

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