Here’s an item I saved By Gary Hennerberg & Perry Alexander on the Target Marketing website Are the words that generate response from social media and blogs different than words that work for direct mail? Or are digital marketers finally figuring out the most responsive words that direct marketing copywriters have known for generations? Whether…
10 Success Rules
Ten Success Rules Put Success before amusement Learn something every day Cut free from routine Concentrate on net profits Make your products and services known Never worry over trifles Acquire skill and technique Shape your decisions quickly Deserve loyalty and cooperation Value character above all These suggested tools improve your chances for success. They…
3 Steps to Better Blogging
Try this simple trick to make your blog posts better: Write conversationally like you’re telling a friend how to solve a problem. That’s it. Just focus on a real person and solve their problem. I learned this when beginning my broadcast career. A very successful Baltimore morning DJ told me to speak to a real…
Success Case Study
Success Is Often a Matter of Perspective A professor stood before his philosophy class and had some items in front of him. When the class began, he wordlessly picked up a very large, empty mayonnaise jar and proceeded to fill it with golf balls. He then asked the students if the jar was full. They…
My Wish For You
This morning I read a list of influential and prominent people who died the past year. I do that every so often because people making great contributions in my lifetime are too quickly forgotten. Or they are never recognized for their feats. We pay more attention to trivial people than those who touched our lives…
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