10 Marketing Predictions You Should Prepare for in 2015


2015 is going to be an interesting year for marketers. Based on what I’ve seen over the years and my decade-long experience, I think there are going to be a lot of changes.

Before you start planning how you are going to market your business, read the 10 predictions below. If you follow them, you’ll have a leg up on your competition.

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6 Social Media Marketing Trends for 2015

6 Social Media Marketing Trends for 2015

1. Niche Social Networks Will Emerge

Mainstream social networks like Facebook, Twitter, and LinkedIn will face challenges from lesser-known upstarts in 2015. One example is Ello, an ad-free social platform still in beta that has received a great deal of attention among those that follow social media developments.

Whether Ello makes a dent in the social media ecosystem remains to be seen, but its creation points to a greater concern for the major players: niche social networks, such as Snapchat and Path that are exclusively mobile.

Providing further evidence are interest-based social networks, such as Foodie, a niche social network for food lovers, and Fitocracy, a site devoted to fitness.Polyvore and Kaboodle are two such networks that deal strictly with social shopping.

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    JVZoo Product Feed

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13 Tools to Get Things Done in 2015


The new year is around the corner. If your resolution for 2015 is to be more productive, there are some good tools available to help.

Here is a list of tools to get things done in 2015. There are to-do lists, calendars, notebooks, communication organizers, and game apps to make you more productive. There are dedicated mobile apps and multiplatform apps. Some of these apps are new, while others are established tools.

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Restart Your Facebook Page Posting Activity in 2015


When consumers visit your Facebook business page, they expect to see fresh content. They are much less likely to visit your page a second time if it has grown stale from a lack of posting.

That is not an uncommon problem for many small businesses. It typically occurs for one of four reasons:

  • Not sure of what to post;
  • Lack the time to post;
  • Unsure of the value that posts provide;
  • Do not know how to post.

Let’s address each of these.

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Starting Your Online Business Part #3

Not understanding the difference between ‘need’ and ‘want’ is a major mistake many people make when starting an online business. Those simple words underscore one’s motivation – the why of going it on your own.

Children want many things, whether they have lasting value or not. An immature eye focuses on glitter, or what one does not have. Children want something now, getting immediate gratification.

The mature approach understands we need many things we may not want. Think eating vegetables instead of a juicy burger with fries.

With maturity comes patience. Ever hear the term ‘patient money’? Patient money is opposite pulling up carrots from the ground to see how they are growing. More about business patience later.

I recall a world-class track and field coach asked how he taught athletes to soar over the high jump bar – many setting records under his tutelage. His answer was simple, “I tell them to throw their heart over the bar and their body will follow.”

Where is your heart, your passion, your want?

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