Bitly-Viglink Affiliate Deal Raises Concerns

MARCH 25, 2015 • CAROLYN KMET

In early February, Bitly, the popular URL-shortening service, partnered with affiliate tool Viglink to auto-monetize every shortlink generated by Bitly’s millions of users. To understand the impact of this partnership, consider that Bitly encodes more than 600 million links per month. Those links generate approximately eight billion clicks monthly. Today, every one of those eight billion clicks potentially sets a Viglink affiliate cookie on the end-user’s machine. And every time Viglink earns commission, it shares it with Bitly.

Bitly’s popular URL shortener.

Bitly-Viglink Arrangement

Here’s how it works. Say that you find a sweater you like on Amazon. You want to see what your friends think about that sweater. So, you post a link to that sweater on your various social networks. However, to stay within the character limit constraints of the social media platforms, you use Bitly to shorten the URL.

Since Bitly has partnered with Viglink, when your friends click on that link, Viglink’s affiliate cookie is dropped onto their computers. This means that Viglink, and subsequently Bitly, could earn a commission on any purchase your friends make on Amazon, provided those purchases were made within the cookie duration window.

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Top 10 Email Marketing Must-Haves

email marketing - Copy

 

 

 

Anna Pfeiffer , a marketing strategist at marketing automation services provider Bronto Software, identifies her top 10 must-have components for a successful email marketing program. Here they are:

 

  1. Creative and content that are engaging to your subscribers:Convey your brand personality and interact with your subscribers, Pfeiffer said. For example, ask them questions, seek out their feedback. She cited three examples of retailers effectively using engaging content: West Elm offering design tips to its subscribers; Crate and Barrel’s seasonal tips for outdoor furniture care; and Uncommon Goods providing background information on where its products are sourced from.

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How to Make Your Next Sale

 

buy me stuff

 

 

 

 

 

Selling is easy.

Have a product somebody wants.

Find that person.

Ask them to buy.

Most of us go wrong because:

  1. We have a bad product,
  2. We sell to the wrong audience,
  3. Our pricing is wrong,
  4. We make a bad offer.

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    JVZoo Product Feed

  • Explaindio Video Vault How To Get Whitelabel Animated Explainer Video Templates And Sell Them To Online and Offline Business On Autopilot.

Behavioral Emails That Keep Customers Coming Back (with Examples from My Inbox)

By

 A little email marketing automation can go a long way in keeping customers happy.

Marketing doesn’t end after the conversion. In fact, that’s where it begins.

It costs 7x more to acquire a new customer on average than it does to keep an existing one. Customer retention is too important (and expensive) to overlook.

 

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Why Facebook is a Marketing Automation Powerhouse

By Dennis Yu

1

We told you Facebook was getting into marketing automation.

Let’s look at some of the specifics and examine the implications.

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