4 Things Customers Want

Be The Type of Person - canstockphoto18515232

 

 

Want greater business success?

Understand this and you’ll get all the business you can handle:

People do business with people:

  1. They Like
  2. Who act like they want their business
  3. Who deliver what they promise
  4. Who don’t give them a headache

 

Now, just apply what it takes to satisfy each of those points and you’ll quickly overwhelm the competition.

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ARE WORK FRIENDS TRUE FRIENDS?

Here’s an interesting article by Wendy Sanacore. Wendy is a digital business expert with experience at TxMQ – Marketing & SEO, Bus Dev IBM Relationship Manager, IBM Premier Business Partner, WebSphere Solutions

ARE WORK FRIENDS TRUE FRIENDS?

Full-time work for me means 40-50 hours per week in the office with my coworkers. I spend 9-plus hours a day with them, and if I’m lucky, maybe 6 waking hours with my husband – less if you consider how much of that husband-time is spent checking email or responding to work matters from the couch at night when I’m supposed to be sharing quality time. It’s even less time with my children because they go to bed much earlier.

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The Lazy Man’s Way To Stop Doing and Accomplish Something

canstockphoto18287648 - to do list

 

What will you accomplish tomorrow?

Not do –accomplish!

Have you even thought about it?

Sure, you probably have a to-do list – and most of the items have nothing to do with personal or business success.

The items on a typical to-do list are simply time vampires.

We make them important. They’re easy, mindless, mostly non-motivating tasks we perform kidding ourselves they’re important.

Some of us accomplish more in less time because we strip away what isn’t important. Like Aleut Alaskan natives carving walruses. The carver starts with raw material and cuts away everything that isn’t a walrus.

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A Renegade Mailing List

canstockphoto20061090

What do you do when your list goes rogue?

Today I’m doing deep analysis of my list – getting the who, what, why, and where of list responses to my offers and information. It’s clear at first blush that my list is heavily populated by ‘learners’. That’s my term for people who gather how-to information and do not buy.

In my experience these are folks who may ‘like’ to engage in an Internet business, but hold back from getting the training and tools necessary for online success. Having these folks on my list is not a bad thing. They help build my brand. They are the first to open a message. First to forward my messages. And they are the first to visit recommended sites.

My solution to this non-problem is putting the learners  in a special list. I send special messages to them, bringing them along with information they want and obviously need. They will self identify as buyers as time goes by. There is no need to send them offers they will ignore. I believe that only clogs their inbox and may create bad will between me and them.

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3 Ways to Get More from Your Facebook Ads

Mktg montage

The following is a guest blog post from Andrea Vahl, Social Media Consultant, speaker and co-author of Facebook Marketing All-in-One for Dummies. Entrepreneur.com named her one of its 50 Favorite Online Influencers in 2014. She blogs as her alter-ego, Grandma Mary, at AndreaVahl.com.

Are you thinking about using Facebook ads? Or maybe you are using Facebook ads, but aren’t getting the results you want. In either case, you can get better return on your investment if you use these easy tips when running your campaigns.

1.    Start with Split Testing Your Facebook Ads

Split testing is basically the practice of varying one thing in a series of ads and measuring to see which change received the best results. So when you are going to split test a set of ads, you’ll test which different keywords, images, text, or types of ads performed the best for you. Split testing is the key to getting cheaper cost per clicks and cheaper conversions.

When you split test Facebook Ads, start with testing different targets and demographics. It’s hard to only vary one keyword or one exact change, but if you can, you’ll know exactly which keyword performed best. Keep the ad itself the same and then only change the different target audiences so you will know which target works best.

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