6 Favorite Free Applications

free stuff - canstockphoto21407367

Like most of you I spend lots of time working on my Internet businesses. I’m always on the lookout for time-saving applications that actually save time and help me organize my files and to-dos.

There’s no sense complicating a business that promises fewer hours with greater return. The following is a list of my most favorite application programs. I use them constantly. They definitely work for me simplifying my work day.

I encourage you to check them out. My word of caution – do not download unless you believe you will actually use an app. Why clutter your PC or laptop with stuff. Download only what you will use. Keep your PC, Mac, and all mobile devices clean.

You can thank me later.

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Four Reasons Interactive Content Supercharges Your Lead Generation

share your story - canstockphoto9867585 I’m a strong believer in creative content contributing to sales revenue. Most cultures are built on oral history. Our story telling carries knowledge from one generation to another. Think of your favorite teachers. They told great stories – no matter what the subject. The lessons flowed, capturing our imagination like our earliest heard  tales.

Content sells. Good content sells more. That’s proven scientifically.

“Storytelling is the hot new trend in sales,” says Rivka Willick, a story coach and writer who works with salespeople to infuse story into their branding and content, based in Passaic, N.J. “But I’d say that only 20 percent of people who use it understand it, and the rest have no idea what they’re doing. A good salesperson knows how to talk; a great salesperson knows how to tell a story.

Here’s an article by Ashley Taylor Anderson  explaining how interactive content boosts lead generation. Good leads = better sales.

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4 Steps to Make Money Online

make money online


Are you serious about making money online?

Then forget special software promises.

Ignore hot new “secrets” to make money online.

Don’t believe claims for “revolutionary breakthroughs” for overnight riches.

Making money online means starting a business on the Internet and treating it like a business. Any other approach is like buying lottery tickets. Any money you make is simply blind luck.

Here’s how top Internet money-makers add rock-star money to their bank accounts:

  1. They build a mailing list
  2. Work that list
  3. Develop their personal brand
  4. Create their own products

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The Anatomy of a Perfect Blog Post

blogging people cropped



What makes a blog post worth reading? The answer begins with your “why”. Why do you have a blog? What information are  you communicating? Who is your avatar – that perfect target for your message?

Those of us using the Internet for business often communicate with our customers and associates via a blog or vlog. We provide information of use to our readers. If our posts do not target our specific avatar’s needs and wants we fail in our blog mission.

Here’s an excellent tool for blogging well – Blogging With John Chow. This is the Internet’s best-selling comprehensive training course. I refer to it often.

Blogging is important to online businesses. A key to success is knowing your tools and how to use them. Studies reveal we remember 90% of what we know well enough to teach.  Use your blog to teach and bring customers along. Teaching moments assure follow on and up sales.

Internet business success is often linked to teaching prospects the value of your products. Video is  great for demonstrating products and how to use them. When you give value prospects find you and follow you. That’s SEO+. Use SEO properly and give value on your site. That’s how to build a following.

A blog post no one reads is like the tree falling in the forest with no one around. Learn how to blog. Define your Avatar. Set your blogging schedule. Help readers find you with good keywords. I use two keyword research tools: Keyword Snatcher and Long Tail Pro for all my sites and blog posts. Check them out and learn how easy it is to up your SEO game.

I use the term SEO+  because, like my mentors I believe content quality trumps everything else. When you use solid SEO  tactics on top of good content you are then working with SEO+.

With each post I try to up my blog game. I want to be a better writer. There’s no value added for my tribe if I do not give them solid information they can use and easily understand. After all, readers are giving me their attention. If I fail they go away. And that is not what I want.

Think of this: T-E-A-M. Make your blog Timely, with Easy to understand information that’s Accurate and Meaningful. No one can ask for more.

So, what is the perfect blog post? It’s explained well in the following graphic. Save it for study. Learn it well enough to teach it. Click on the graphic to view in full page.

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Internet Money-Making, SEO & Keywords

Keywords - canstockphoto15692610

I remember how difficult it once was finding things on the Internet. That changed when search engines like Google and Yahoo made it possible to find most anything on the web in seconds. While writing this I entered “most popular cattle breed in Kenya”  in Google and got 493,000 results an instant later.

Search engines make it easy for us to find information of all kinds whether video, text or images online. Internet marketers need to know to make it easy for customers to find their products online. That’s where keywords and search engines come into play.

Keywords are what we enter as a query in a search engine. Whether we use Google, Bing, Yahoo, YouTube or any other, the key to finding anything is accurate keywords. Think of my example above searching Kenyan cattle and how many different ways we can search that topic. English speakers do not all speak English alike. In the U.S. regional speech patterns result in different word sequences. Different urbans backgrounds do the same.

How would a cattle industry person query Kenyan cattle? Or an ecologist? Perhaps an economist would use different words entirely. The Internet marketer’s task is finding as many keywords as generally used for searching for a customer solution online. That’s a basis of SEO – Search Engine Optimization.

There are 40 or more tags attached to this post. Those tag words and phrases allow Internet users to find this post for information it contains. My Internet ads have many thousands of keywords in the ad structure. Most of those are long-tails.

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