A Renegade Mailing List

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What do you do when your list goes rogue?

Today I’m doing deep analysis of my list – getting the who, what, why, and where of list responses to my offers and information. It’s clear at first blush that my list is heavily populated by ‘learners’. That’s my term for people who gather how-to information and do not buy.

In my experience these are folks who may ‘like’ to engage in an Internet business, but hold back from getting the training and tools necessary for online success. Having these folks on my list is not a bad thing. They help build my brand. They are the first to open a message. First to forward my messages. And they are the first to visit recommended sites.

My solution to this non-problem is putting the learners  in a special list. I send special messages to them, bringing them along with information they want and obviously need. They will self identify as buyers as time goes by. There is no need to send them offers they will ignore. I believe that only clogs their inbox and may create bad will between me and them.

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3 Ways to Get More from Your Facebook Ads

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The following is a guest blog post from Andrea Vahl, Social Media Consultant, speaker and co-author of Facebook Marketing All-in-One for Dummies. Entrepreneur.com named her one of its 50 Favorite Online Influencers in 2014. She blogs as her alter-ego, Grandma Mary, at AndreaVahl.com.

Are you thinking about using Facebook ads? Or maybe you are using Facebook ads, but aren’t getting the results you want. In either case, you can get better return on your investment if you use these easy tips when running your campaigns.

1.    Start with Split Testing Your Facebook Ads

Split testing is basically the practice of varying one thing in a series of ads and measuring to see which change received the best results. So when you are going to split test a set of ads, you’ll test which different keywords, images, text, or types of ads performed the best for you. Split testing is the key to getting cheaper cost per clicks and cheaper conversions.

When you split test Facebook Ads, start with testing different targets and demographics. It’s hard to only vary one keyword or one exact change, but if you can, you’ll know exactly which keyword performed best. Keep the ad itself the same and then only change the different target audiences so you will know which target works best.

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How to Build Relationships with Popular Bloggers (Even If It Scares You Silly)

Here’s a post that caused me to read it more than once. I enjoy good writing, especially when it flows with sensible tips how to actually accomplish something. 

A cardinal rule of writing is to read . . . often . . . and read good content well presented. That’s also true for developing an effective blog. A number of years ago my employer let someone go because of his misplaced idea of writing for himself not the reader. Writing for an audience of just one is silly.

Whether they speak of it or not great writers have the reader in mind. That’s an absolute.

Here’s where I get off my main topic for a moment. One tip I want to pass along is when running your spell checker make sure the Flesch – Kincaid reading ease and grade level rankings are turned on.

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Case Study: How To Get More Facebook Shares On Your Blog Posts

facebook share This item is by Zac Johnson, a blogger and Internet marketer. It first appeared on his site ZacJohnson.com.

Social media value for those of us running online businesses is much more than it is for the casual Internet user. We depend on building a community of followers – our tribe if you will.

Successfully selling online depends on one’s credibility. Establishing trust is easier when readers circulate our content to their friends. and followers. I call these 3rd party endorsers Credible Messengers. They are known and trusted by people who are yet to meet and know me.

Content sharing is much more valuable to me than paid advertising. You probably first visit health care practitioners because of referrals.

The referral is taken with confidence because your friend or the referring party puts their credibility on the line. You check out the share knowing it is endorsed by someone you trust. Then it is up to the creator to establish their trust factor with you.

When reading items like the one following remember the trust chain starts with the content you want shared. If your content is not worthy it will not get stamps of approval by those sharing. Content is King. . . that never changes. Write and share worthy content and your success journey is much easier. 

Our goal as Internet marketers is to create and keep customers. Do that and the money will follow. Treat your customers well and they will stay with you, becoming your Credible Messengers. 

Read on and enjoy this article by Zac Johnson.

Facebook is the largest social media on the internet. And shares is the currency of the internet. According to Jeff Bullas, “47% of all Internet users are on Facebook.” (source)

With more Facebook influence, you can build a loyal audience and increase engagement with your target audience.

[By the way, Facebook Influence is the title of a best selling program teaching how to use Facebook to grow your business. Click here to learn more about Facebook Influence.]

Many bloggers and content marketers are creating more content with the hope of reaching their ideal audience on social media platforms – especially facebook.

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7 Steps to Mastering Internet Traffic

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Are there really “Secrets” to mastering Internet traffic?

You bet there are. Without them Internet money-making rock stars would be just like the rest of us . . . trying to make a few bucks online.

How did these ‘rock stars’ learn these secrets?

The same way Thomas Edison invented the light bulb. They experimented. Top earners are self taught. They are the pioneers blazing paths to solid Internet incomes.

My advice to the rest of us is: Buy a training course! Get one taught by an Internet top earner. The top earners make $1,000,000+ every year. Some make much, much more that one million a year. They are the 1% of the 3% of people making money online.

If you want to make money online do you want to learn from some schmo you never heard of or do you want to learn from the folks paid gobs of money to do one-day workshops around the world? Do you know some of these people charge up to $25,000 for just ONE HOUR of private consultation?

One hour of their time is worth more than most of us make online in a year! And skeptics deride sales videos showing them riding around in $100,000 cars. Or vacationing at luxury resorts. Or living in multi-million dollar homes.

Here’s another secret: those fancy cars are often prizes for high sales of one product or another. Those photos at luxury resorts are often taken at events these top earners are paid to attend. Yep, when you make lots of money people give you things. How about that?

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