Tuesday, January 15th, 2013 at
No matter how it we frame it the national economy and that of each state is stagnant. Accept that business success is in your hands and do what you have to do.
Tip Number 1
See your business for what it is, identify flaws, and take appropriate action.
Engage your board of directors. Without a BOD in place set up an advisory board of perceptive business people and treat them like a BOD. Be candid and listen to what they say. Do not Read the rest of this entry
Saturday, January 5th, 2013 at
Successfully marketing your business today means you cannot rely on tired, busin
ess as usual techniques and strategies that brought you to where you are.
Somewhere along the way I coined the phrase, “Do not Pong it!”, meaning – do not get bogged down with old stuff people do not remember, and do not use obscure references and examples. Too many prospects simply do not relate to things only important to our personal experience.
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Thursday, December 27th, 2012 at
This morning I read a list of influential and prominent people who died the past year. Many I do not recall such as the former king of Cambodia. Others with familiar names do not matter to me. These are people either famous for being famous or merely unworthy of recognition.
So, who on that list does cause me to pause and remember? At the top of my list is Neil Armstrong. Many summer days found a much, much younger me on my back in a local park smelling the grass and gazing at the sky waiting for sight of anything flying higher than local birds. Back then, summer clouds were magical, big, puffy, and floating by so slowly.
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Monday, December 17th, 2012 at
Economists see mediocre growth in 2013
That is today’s headline in Money & Co. above a story reporting, “Most forecasters are looking at 2013 as being another mediocre year for the economy.”
The 48 professional economists cited say they believe 2013’s GDP will increase 2.1% and the jobless rate will remain at 7.7%. Okay, so be it if these crystal ball visions are accurate. Read the rest of this entry
Thursday, December 13th, 2012 at
It’s easy to get your sales people beyond product bullet points. Here’s a simple method I used when Director of Marketing and Sales at a networking division of a major aerospace company.
When creating a telemarketing center with out
call people very skilled in selling by phone we quickly learned, the sales prompt sheets did not cover information the customer wanted. Many businesses fall prey to this trap. That is telling the customer what we think is important rather than share what the customer wants to know.
We solved the problem and elevated in house sales morale by having staff record questions they could not answer. Our engineering Read the rest of this entry