Another item to include in your succession plan.

Take time and create a file of those bits of information necessary to completely unlock your business operation. I am an independent Internet marketer.

My wife and sons work in unrelated industries. My success plan includes ensuring the family has access to and an understanding of my tangled web of niche sites, JV relationships, various sources of income, digital products, affiliate accounts and payment schedules.

My business will provide income long after I am active and I want my family to benefit. What are you doing to preserve your intellectual property and income legacy?

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Quick Social Marketing Tip

Today’s tip is all about shifting your focus:

When it comes to successful social marketing one of the biggest mistakes that many marketers make it that they are too focused on making money and not enough on socializing. As an end result they unknowingly spam their followers which often ends up in getting your posts ignored, blocked or even banned.

When it comes to social marketing it’s very important that you use social networks as they were intended (to socialize), especially if you want to see any real results from your efforts.

Always remember to socialize first and promote second! When you do this you will have no problem attracting hundreds, maybe even thousands of happy fans, friends and followers that will be interested in what you have to offer!

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I’m an example of someone who started a business on the side while start a business working for someone else. Many years ago I began consulting to entrepreneurs while director of marketing for an ultra major aerospace defense corporation. My clients came to me. I gave freely of my ideas and how they could solve problems.

One day I decided to charge for what I knew and began consulting, working evenings and weekends. Pretty soon my business grew to the point I had to make a big decision. I left the corporate life and went full-time.

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Better Blog Post = Better Business & More Followers

Try this simple trick to make your blog posts better: blogging people cropped

Write like you’re telling a friend how to solve a problem. 

That’s it. Just focus on a real person and solve their problem. I learned this when beginning my broadcast career.

A very successful Baltimore morning DJ told me to speak to a real person not a microphone. I started doing that. My person was a lady from the neighborhood. Her door was always open, coffee pot on, and folks dropped by all day long. She was the neighborhood problem solver. I wonder if there are any like her today.

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38 Marketing Words That Sell in Social Media

Here’s a recent item posted By Gary Hennerberg & Perry Alexander on the Target Marketing website

Are the words that generate response from social media and blogs different than words that work for direct mail? Or are digital marketers finally figuring out the most responsive words that direct marketing copywriters have known for generations? Whether this is new information to you, or confirms what you already knew, today’s blog is about words, and how response to specific words in the online space could strengthen your offline marketing initiatives.

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