Business Not as Usual

Blog post 091312

Do you ever think your business may be stuck in ruts your success wheels carved in the road years and years ago?   The law of primacy tells us, “What you learn first you remember longest.” Do you think you may be trapped by what you learned long ago in school or when you first started your business?

Except for some exceptional face-to-face meetings I conduct my entire business on the Internet and have done so for several years. I keep outside meetings to a minimum and they are usually with people not comfortable with doing business from a distance. I can understand that discomfort and do all I can to help those digitally challenged.  The time I used to spend (read waste) in meetings, travelling to meetings, preparing for meetings, and so on I now spend on actually running my businesses and learning how to be better at what I do.

Using the Internet for business is a mystery for many people, especially those in traditional niches who think having an Internet presence is limited to stagnant web sites, occasional newsletters or trying something on Facebook or Linkedin. Sorry, but when you think like that you are losing out to those who know how to be successful in 2012, no matter what their industry.

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Success Is Often a Matter of Perspective

A professor stood before his philosophy class and had some items in change our perspective
front of him. When the class began, he wordlessly picked up a very large,
empty mayonnaise jar and proceeded to fill it with golf balls. He then a
asked the students if the jar was full. They agreed that it was.

The professor then picked up a box of pebbles and poured them into the
jar. He shook the jar lightly. The pebbles rolled into the open areas between
the golf balls. He then asked the students again if the jar was full. They agreed it was.

The professor next picked up a box of sand and poured it into the jar. Of course,
the sand filled up everything else. He asked once more if the jar was full. The students responded with a unanimous ‘yes.’

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Hidden Cost of Public Education

As we debate public education’s strengths and woes an article by reporter Carrie Yamato (carrieyamato@me.com) reports that parents of K-12 students in the Palos Verdes (CA) Unified School District are spending approximately the national average $700 sending their children back to school this fall.

If these numbers are correct, and I have no reason to doubt them, nationally $550 is spent on each elementary school student, $725 for middle school students, and $1,000 for high school students.  As reported, “The National Retail Association expects spending to increase $13 million to $83 million, making back-to-school shopping the second-biggest shopping event of the year after the holidays”.

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5 Things To Do Today

If you are serious about growing your business and creating wealth there are several key steps necessary to achieving your goals. Here are five to get you started.

1. Understand that the purpose of business is to create customers.
2. Ensure that every employee is responsible for quality control.
3. Know your people.
4. Train yourself and your staff.
5. Develop an exit plan.

• Creating customers is the foundation of all businesses. Without customers you have a hobby. Focus on your customers and post this throughout the company. Not with cheezy signs like “the customer is king” that have no meaning. Say it simply, The Purpose of this Business is to Create and Keep Customers.

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Easy Money

Depending where you’re located local utilities may provide money-saving services of great benefit.  An example is Southern  California Edison (SCE – http://www.sce.com/b-ebd/economic-development.htm).  This web site displays SCE’s coverage area and  provides details of SCE’s many business assistance services.

California is a notoriously expensive place to operate a business. For nearly twenty years SCE has invested heavily in economic development programs to retain and expand wealth creating businesses in its service delivery area.

I’ve partnered with SCE on many projects, often saving companies up to $100,000 or more. These savings go directly to the business’ bottom line and may be recurring.  Energy programs are offered with California’s  Public Utilities Commission consent and some come and go.  Contact SCE’s business assistance unit via the link above.  Establish a relationship with a SCE business development rep.  But first, do an internal audit of your company’s specific plans.  If you are relocating, contact SCE before doing modifications of the new site.

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